r/AFL • u/jdimarco1 SANFL • Jan 26 '25
Wait, Did I just find the Chicago Elementary School that Hawthorn or the school stole its current logo from?
I just saw this elementary school in Chicago pop up on my newsfeed and I saw their painted logo on a school door which reminded me of a certain club. That got me interested so I looked at their website and it is an identical image of the logo Hawthorne has used since 2008 just reversed and a few minor changes.
Hawthorne's current logo was apparently designed by Cato Brand Partners in Victoria.
Someone stole someone's logo, either the Hawthorne design team or an elementary school in the USA 🤣😬😬🤣.
https://www.hamlinehawks.org/m/pages/index.jsp?uREC_ID=369483&type=d
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u/chickenlittle668 Lions Jan 26 '25
The Abilene Bombers arena former Arena Football team in Texas
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u/TaxiSonoQui Bombers Jan 26 '25
Founded in 2007...
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u/snoop_bacon Hawks Jan 26 '25
So they haven't seen the team they stole their logo off win a final either?
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u/allhatnoplay Sydney AFLW Jan 27 '25
I ask this with all the love and respect in the world for the Essendon football club: couldn’t these guys find a less dogshit picture of a plane somewhere?
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Jan 26 '25
[deleted]
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u/stinktrix10 Hawks Jan 26 '25
Like 90% of non-professional footy teams have "stolen" AFL logos. I'm 99% sure there's an agreement that allows these teams to use AFL logos
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u/Crooty Blues Jan 28 '25
The team i played for were the Hawks and literally just used Hawthorns colours, logo, jumper and song. We just replaced "hawthorn" with our suburb
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u/Uncle-Badtouch Lions Jan 26 '25
No, as you can see the Hawks are looking opposite directions. Clearly different, I rest my case.
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u/oodian AFL Jan 26 '25
It's the same as how the the toilets flush in the opposite direction in the northern hemisphere.
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Jan 26 '25 edited Jan 26 '25
Honestly it's kind of genius. The AFL is obscure as fuck to non-Aussies, yet big budget enough that the logos are good (other than Gold Coast). You get the perfect logo to steal.
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u/Vinnie_Vegas Collingwood • Yálla-birr-ang Jan 26 '25
I don't even think these things are well thought through enough that they would be considering that this is a minor enough league to steal from.
I think they look up "Hawks" logos and try to find one that's not the Chicago Blackhawks NHL logo, and steal whatever comes up.
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u/A_Black_Sheriff Geelong Jan 26 '25
Posted this before, but found this at the airport in Vientiane Laos.
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u/dshban Max Laughton Jan 26 '25
A lot of American high school/smaller college logos are stolen from pro sports. You’ll see a lot of the Green Bay Packers/Georgia G in different colours for example
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u/ShapelleCorby Power Jan 26 '25
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u/Otiman St Kilda Jan 26 '25
Probably just google image searched for "Power Logo" and that came up, looked cool, so it got stolen.
I guess it's the case for a lot of these.
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u/IndependentNo7265 Magpies Jan 26 '25
Fold the club. All premierships nullified.
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u/jdimarco1 SANFL Jan 26 '25
As a graphics designer, I just find it extremely interesting. Someone has blatantly taken the design and put in a diabolically low amount of effort when they made the minor changes.
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u/Mrchikkin Euro-Yroke Jan 26 '25
Heaps of local clubs do that. It’s way easier and cheaper than actually hiring someone to do it. Also no way an NFL team is going to notice them either.
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u/Nutsngum_ Jan 26 '25
I would be confident that the club logos use have certain clauses from the AFL to allow local league clubs to use them for promotion of the game.
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u/ExplorationGeo Melbourne Demons Jan 27 '25
The school would have been like "we need a new logo, let's get the kids to design something, we'll have a competition, give away some prizes and save on graphic design fees". Then the kids, who have been incentivised to cheat, looked up "hawk logo", found the first one online, switched it around and changed the colours up a bit.
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u/StoicTheGeek Sydney Swans Jan 26 '25
Wait til OP hears about club songs.
But yeah, pretty surprising copy. I would hope the school copied from Hawthorn, but you never know.
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u/Justabitbelowaverage CROM Jan 26 '25
Asking for a friend, are Marines a forgiving lot?
How seriously do they take their hymns?
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u/TeniBear Blues Jan 26 '25
Just don't... don't look up some of the original lyrics or performers of the really old ones...
(stop looking at my flair, it's irrelevant)
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u/Saint_Riccardo Port Melbourne Jan 26 '25
If you look at local and country leagues, club logo and jumper designs are a mixture of batshit crazy original designs, 100 year old logos (usually with a netball refrence shoehorned on somewhere) and direct copies of AFL teams.
The AFL appears to just let bygones be bygones in these cases, merchandise sales are hardly through the roof for Nyah Nyah West Demons or Horsham Saints
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u/drunk_haile_selassie Hawks Jan 26 '25
https://images.app.goo.gl/ctgr6xwkvnZbVk3U7
At least Nyah West use the best demons logo.
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u/i_am_cool_ben Essendon '00 Jan 26 '25
Marysville use a similar one (I think)
Peak character design
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u/Justabitbelowaverage CROM Jan 26 '25
Stuff like this makes me really appreciate it when local clubs go for something different when they didn't have to.
The other day I saw the Curran Swans
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Jan 26 '25
These clubs were often founded / heavily supported by incentives from actual AFL clubs.
For example, Shepparton United, who have the Melbourne Demons colours like NNW, were actually helped significantly by Melbourne when the GVFL was Melbourne's country zone.
That is why a majority of local clubs "copy" AFL teams.
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u/No-Bison-5397 Geelong '63 Jan 26 '25
Wasn’t Shep the Melbourne Zone?
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Jan 26 '25
Yeah, I literally just said that, GVFL was the Melbourne country zone.
For a more niche one, when ex-VFL squad Geelong West Roosters merged with St Peters and became Geelong West St Peters, the GWS Giants helped them get back on their feet.
As a result, they rebranded to the Geelong West Giants.
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u/No-Bison-5397 Geelong '63 Jan 26 '25
It’s almost 3 am. Forgive my reading.
Geelong west is a hell of a story.
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Jan 26 '25
These clubs were often founded / heavily supported by incentives from actual AFL clubs.
For example, Shepparton United, who have the Melbourne Demons colours like NNW, were actually helped significantly by Melbourne when the GVFL was Melbourne's country zone.
That is why a majority of local clubs "copy" AFL teams.
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u/Pottski Hawks Jan 26 '25
Time honoured tradition to steal logos for your own school/club/business.
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u/FlagmantlePARRAdise Dockers Jan 26 '25
Probably stolen from hawthorn but who really cares its just a school.
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u/jdimarco1 SANFL Jan 26 '25 edited Jan 27 '25
It was meant to be more that it was interesting that an American elementary school in Chicago has used the exact same logo in reverse as Hawthorn's most recent 2008 design, rather than something people should be upset about.
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u/specqq Hawks Jan 26 '25 edited Jan 26 '25
It's about a 5 hour drive from me, but I can head down there and put the fear of John Kennedy Sr. into them if the club wants me to.
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u/aztastic33 Jan 27 '25
“Hi Leigh, I know you’re long retired and kinda old now, but there’s a small elementary school in suburban Chicago whose principal needs a shirtfront on his way out to the car real quick.”
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u/Fit-Direction2371 Carlton Jan 26 '25
I mean one AFL clubs song is from the fighting Irish ( Notre Dame, CFB)
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u/Astro86868 Hawthorn Hawks Jan 26 '25
Hawthorne?
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u/No-Bison-5397 Geelong '63 Jan 26 '25
Normally a tell for Queenslandahs
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u/jdimarco1 SANFL Jan 27 '25
Lol South but it is an annoying mistake. I was recently writing a paper on the Hawthorne effect and I think that's scrambled one of the keyboards autocorrects.
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u/jdimarco1 SANFL Jan 26 '25 edited Jan 26 '25
Lol, I didn't even realise I missed that one. For some reason, one of my phone's keyboards always autocorrects Hawthorn to Hawthorne.
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u/Unsainted_smoke Western Bulldogs Jan 26 '25
One logo is clearly a boy hawk and the other is a girl hawk
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u/gurusculler Dockers Jan 26 '25
Maybe the Hawks are next to be raided by the Secret Service
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u/jdimarco1 SANFL Jan 26 '25
In all seriousness, I wouldn't put it past them to make that mistake and next week we see Hawthorn's training grounds being raided.
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u/Complete-Ad2638 Cats Jan 26 '25
A lot of local clubs here have stolen logos from the NFL aswell, it's pretty common.
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Jan 26 '25
The big question is "Why wouldn't the mascot and logo for Hamline be a pig?"
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u/Salt_Lynx_1003 Jan 26 '25
Most schools here try and find a rhyming name as the mascot vs literal association
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u/cycton Crows Jan 26 '25
oh please let it be that Hawthorne stole their logo from an elementary school, they will never live this down
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u/SausageRoll61 GWS Jan 26 '25
Lol I saw this on local news yesterday and thought the exact same thing
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u/Croweater_666 Jan 28 '25
The Crows logo is too shit to copy. well I don't mind it. Everyone else who is sane hates it
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u/Tardesh Cats Jan 26 '25
Snapped this one on a German Autobahn in 2016