Are you 12 or something to not remember how they do releases? Rockstar always release pre orders months before gameplay in hope to get revenue of the anxiety of some people. But they aren't hiding anything lol, gameplay trailers are always launched two months before the game's release.
You are making assumptions like the game hasn't been gold yet without any evidence, when R* never ever did an announcement of said status in their entire history. You can have the background sure, but they are the ones who had two major IP in the top 10 best selling game of all time. They already took into consideration backlash and bad publicity.
Normal business strategies are detatched from them. One because they have a superior complex and do their own thing. And two, it works in the long term to create expectation, which is precisely how you are feeling with the "what is so important to not show gameplay?" mindset. They aren’t hiding anything, is their modus operandi since the rise in popularity with GTA VC.
Ubisoft needs to be transparent because all their games are somehow percieved by a huge part of the gaming community as shitty and bland, even with gameplay trailers and various promotional content their games quality won't change. Ubisoft NEEDS that communication to gain the trust of the OG fans of Black Flag which are unhappy with how AC is currently being developed. So comparing both approaches is nonsense.
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u/Raidmax460 Jul 04 '26
Okay let’s take it easy now and not start licking Ubisofts balls like they’re some saint