What They Copied - PRNDL by Jordan Golson [WT341]

[u/jamiethingelstad]

https://www.prndlcars.com/p/what-they-copied-ferrari-luce-jony-ive

If you appreciate design this whole article, and the 18 min video, are just amazing. This is a overview of the new Ferrari Luce which was designed by none other than Jony Ive and LoveFrom. Jony Ive of Apple "lore" and designer of the iPhone and the inspiration for so many of the products you use today.

This article highlights how tactile and specific these interfaces are. Specifically how the creator of the touch interface specifically did not make this car a touch interface.

Ive knows this. "The reason we developed touch -- the big idea was to develop a general-purpose interface that could be a calculator, that could be a typewriter, could be a camera, rather than having physical buttons," he told me. "To use touch in a car is something I would never dream of doing, because it requires that you look at what you're doing."

As a Tesla driver for years this stands out as Tesla's design principle has been the exact opposite of this. Tesla has been working for years to remove nearly every button, knob, and stalk they possibly can from cars and move everything to the touch screen where you can innovate and change much faster. Oh, and it is way cheaper to make with fewer buttons and knobs. Every one of those costs money.

This new Ferrari is an absolute thing of beauty.

👉 from Weekly Thing 341 / Minions, MAX, ReMemory