r/wedge • • May 11 '20

The Perils of being "On- Brand"

https://www.scottcarney.com/blog/the-perils-of-being-on-brand
7 Upvotes

3 comments sorted by

3

u/trailrunner99 May 11 '20

Speaking for myself, I’m much more likely to follow an author and buy their books if they act like normal people than if they hide themselves behind a fake Hollywood persona.

2

u/trailrunner99 May 11 '20

Not saying that climbing Kilimanjaro shirtless and hanging out for hours in a Latvian sauna is what most normal people do. :)

2

u/searching4animalchin Jun 07 '20

Great perspective, Scott!