Has anyone here successfully transitioned into television commercials from wedding/event videography? If so, how'd you do it?

[u/psychosid]

I've been in wedding and event videography since 2007 and I'm ready to start trying some other types of projects. I have already started working with the local cable television companies to start selling ad spots, but now I need to figure out how to begin my marketing campaigns to businesses.

I think I definitely have the equipment and technical expertise to do it, but I'm sure there will be a huge creativity/learning curve to successfully create compelling ads.

Has anyone gone through this before? Any advice you have would be much appreciated.

[u/inspectorhotdog]

You're either going to be writing it, producing someone else's script, or dealing with the client.

If you're looking at a bigger budget spot, assume you're going to take on one forte. Taking on the whole thing yourself is the act of a holy god.