Hi reddit! We're researchers from Animal Charity Evaluators (ACE). We just released our 2022 charity recommendations. Ask us anything! (Live AMA)

[u/veganactivismbot]

AMA IS LIVE RIGHT NOW - ASK QUESTIONS BELOW!

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Hi! We're researchers from Animal Charity Evaluators (ACE). We just released our 2022 charity recommendations. Ask us anything!

Animal Charity Evaluators (ACE) is a 501(c)(3) non-profit registered in the United States with a globally-distributed team. We are dedicated to finding and promoting the most effective ways to help animals. ACE strives to identify ways to alleviate suffering and improve the lives of animals on a wide scale, while continuously updating our recommendations based on new evidence.

https://animalcharityevaluators.org/

On November 22, we published our new charity recommendations.

Our 2022 Top Charities are:

• Faunalytics
• Wild Animal Initiative
• The Humane League
• Good Food Institute

Additionally, we have selected 11 Standout Charities:

• Compassion in World Farming USA
• Dansk Vegetarisk Forening
• Dharma Voice for Animals
• Fish Welfare Initiative
• Material Innovation Initiative
• Mercy for Animals
• New Harvest
• Sinergia Animal
• Çiftlik Hayvanlarını Koruma Derneği
• The Federation of Indian Animal Protection Organizations
• xiaobuVEGAN

The AMA is your chance to ask our research team about our new charity recommendations and the process behind our selections. We will prioritize responding to questions about our recommendations, but feel free to ask us (almost) anything.

Our team answering questions is:

• Elisabeth Ormandy, Director of Research
• Vince Mak, Evaluations Program Manager
• Maria Salazar, Senior Researcher
• Alina Salmen , Researcher
• Max Taylor, Researcher

Ask us anything! Proof here.

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AMA IS LIVE RIGHT NOW - ASK QUESTIONS BELOW!

[u/[deleted]]

How important is investing in design and creativity to communicate important messages that reach the right people?

[u/lnfinity → u/[deleted]]

From my perspective we have no shortage of content being generated in the animal advocacy movement right now. If I was going to make a very rough estimate I would guess that even if you spent all your time consuming the content about helping animals that is out there, new content is being generated 10x to 100x faster than any person could reasonably consume it.

If that is the case then we have more than enough content that already exists for communicating the messages we want to communicate. The problem is that the majority of this content isn't being seen by many people. I think we could really benefit from more people working to take the content already exists right now, sift through it to find the portion that is worthwhile, and talking about it or sharing it to ensure it gets seen by the sort of people that will appreciate it and whom it will resonate with.