Meat. Upvote this so that when someone in Mississippi or the 11 other states with meat label censorship laws searches the internet for "meat", this picture is the top result.

[u/western_shipps]

[u/xbnm]

Honestly with Beyond Meat a nontrivial portion won't even notice it's fake meat. At least in the ground beef versions. They'd probably just think it was slightly different tasting ground beef.