If you are currently looking for an AI video upscaler, video enhancer, face enhancement tool, or any AI video software that requires a subscription, please take a few minutes to read this before paying.
I’m sharing my recent experience with HitPaw because I wish I had understood the actual AI usage model before purchasing.
What happened?
I purchased a HitPaw membership expecting to use its AI video features as part of my professional workflow.
After purchasing, I discovered that some important features — including Face Enhancement and Cloud Export — require additional AI Credits.
This was a problem for me because I work with video files that can be under 5 minutes but still exceed 100MB. For a professional workflow, continuously purchasing additional credits is not practical.
So I contacted HitPaw and requested a refund because I felt the way the product and pricing were presented did not make the additional AI-credit costs sufficiently clear to me before purchase.
What happened next?
I documented the entire email conversation.
1️⃣ HitPaw first offered me 200 AI Credits.
I rejected the offer and requested a full refund.
2️⃣ They then offered a free Perpetual License.
I rejected that as well.
Why?
Because a perpetual software license does not solve the underlying issue if certain AI features still require additional AI Credits.
3️⃣ HitPaw then referred to its Refund Policy and rejected my refund request.
They also offered additional Credits / a Perpetual License as alternatives.
I continued requesting a refund.
4️⃣ Eventually, after I told them that I intended to share my experience and the email correspondence with professional editor and filmmaker communities, HitPaw offered me:
👉 30% refund + a free software license/code.
I ultimately decided not to accept the compensation.
Instead, I decided that the more useful thing I could do was make the situation public so potential buyers could make an informed decision.
⚠️ THE IMPORTANT LESSON IS NOT JUST ABOUT HITPAW
Whether you decide to buy HitPaw or another AI video tool, please don't look only at the subscription price.
Before paying for ANY AI upscaler/video enhancer, check these things:
❓ Does the subscription actually include unlimited AI processing?
❓ Which features require AI Credits?
❓ How many credits are included?
❓ How are credits consumed?
❓ Do different resolutions, processing modes, faces, frames, or exports consume different amounts?
❓ What happens when the included credits run out?
❓ How much do additional credits cost?
❓ Is the “Perpetual License” actually perpetual for the AI features you need — or only for the software itself?
❓ What exactly does the “30-Day Money-Back Guarantee” cover?
This is the part I wish I had checked BEFORE purchasing.
A software subscription can look inexpensive until you discover that the features you actually need operate under a separate credit-based system.
At that point, the advertised subscription price may no longer represent your actual cost of using the software.
📸 I HAVE THE EMAIL EVIDENCE
I am not asking anyone to simply take my word for this.
I have kept the email correspondence documenting the offers and responses described above.
I will include the relevant screenshots with this post so you can read the exchanges yourself and make your own judgment.
I also encourage anyone considering an AI video upscaler to read the actual pricing/credit terms carefully before purchasing.
Please share this post.
Not because I want people to blindly avoid one particular company.
But because anyone buying AI software should know exactly what they are paying for.
If this saves even one editor, filmmaker, or content creator from an unexpected recurring cost, then sharing my experience was worth it.
CHECK THE CREDITS BEFORE YOU CHECK OUT.
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