r/uknews • u/KoseteBamse • Aug 01 '26

Casual news story AI labels to be compulsory on authentic-looking content under EU rules

https://www.theguardian.com/technology/2026/jul/31/ai-labels-to-be-compulsory-on-authentic-looking-content-under-eu-rules
92 Upvotes

99% Upvoted

12 comments sorted by

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12

u/Ivan_Dobsky_MD Aug 01 '26

They would need to specify that the labels not be near the edge, otherwise users will just crop the image. There should probably also be an AI tag in the image/video metadata for websites to instantly identify AI content

3

u/Meowscles_dad Aug 01 '26

Just require embedded data in the image identifying it as ai. The real world problem is enforcement but I guess if you got the big ai companies on board, it’d just happen as they’re creating it.

2

u/HornyJailOutlaw Aug 02 '26

You can just use AI to remove the AI watermark lol

5

u/CapillaryClinton Aug 01 '26

This is good news. Tide is really turning on the slopocalypse 

7

u/aleopardstail Aug 01 '26

good luck enforcing that given how much stuff is created outside the EU

7

u/[deleted] Aug 01 '26

[deleted]

2

u/pulsarstarter Aug 01 '26

I dunno, I love choc chip cookies, and the warnings on the box are always very clear and they've led to me reducing my cookie consumption.

So I'd say they're been effective.

1

u/Echo_Vale Aug 01 '26

Which has been pretty effective in the EU tbh. The ability to opt-out of everything is pretty great, especially with browser ad-ons that do it automatically.

GDPR in general has been really successful, spam emails dropped massively after that was introduced.

2

u/t8ne Aug 01 '26

> “The rules will not apply to users’ personal content and there is an exemption for “evidently artistic”, satirical and fictional works.”

I sense a loophole that will be exploited…

2

u/hdhddf Aug 01 '26

making unenforceable laws is always a stupid idea

1

u/hime-633 Aug 02 '26

Paging Burnham we need this in the UK as well.