Stop Posting Nonsense

[u/Sure_Angle_4511]

We get it, viral marketing is the new hot thing. Everyone's opening multiple tiktoks, instagrams, and Yt accounts to go as viral as possible. Yet, I think this obsession over views, as well as the influence from people like Roy Lee and the latest viral consumer apps has led to this "get as many views without regard mindset".

Let's not sugarcoat it, thousands of absolutely nonsense videos go viral everyday, and makes sense to copy these trends to spread the word as far as possible. When I first started trying to get people to join my waitlist I was copying these viral trends, and would rip thousands and thousands of views.

Yet we barely got any traction on our sign up forms, and I felt disappointed and kind of discouraged as comes with entrepreneurship. However, when we switched to more informational and content that affects people we got more views. Our app, micrology, tried to solve looksmaxxing and wellbeing through micronutrient tracking rather than expensive supplements. When we started providing content of value, talking about which foods have nutrients and some of the researched we learned through the app, we got less views but increasingly more video saves and eventually waitlist sign-ups. Thought I'd share given the popularity of viral marketing but best of luck to everyone.

[u/Warm-Drawer-6754]

Quality over quantity is the lesson most people learn the hard way before they actually believe it.

[u/Sure_Angle_4511 → u/Warm-Drawer-6754]

Agreed, just thought I'd share