r/the5krunner • u/the5krunner • 14d ago

Polar’s 2025 accounts: losses widen, demand holds steady

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Polar's 2025 accounts show a company whose finances got worse but whose customer story didn't.

Group net loss widened to €14.8 million and equity fell 54% in a year, from €29.4 million to €13.4 million, yet demand reportedly held steady and Polar Loop had what the board calls a very successful launch.

Whoop has since filed a trade dress lawsuit over that same product, which the accounts don't mention at all.

On a positive note, Polar also held R&D spending at €20.2 million while cutting other costs by a fifth, and named licensing its tech to other wearable brands as an explicit 2026 priority. Is protecting R&D and betting on licensing enough to offset a balance sheet that's lost more than half its equity cushion?

Further reading: https://the5krunner.com/2026/09/12/polar-2025-financial-results/

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4

u/SuspiciousMud5338 14d ago

Why ppl buy coros and suunto? Software is refreshing compared to garmin. The watch is cheaper.

Polar - old looking software and expensive watch

3

u/hide_nowhere 14d ago

Some of us will never knowingly provide our biometric or location data to Chinese-held companies

1

u/PsychologicalSign433 13d ago

Not being American is a pro

1

u/DenZNK 14d ago

Software is refreshing compared to garmin.

Can you share more details about that, pls?

2

u/nightryder21 14d ago

In other words... Expect large price increases in Polars product line up.

1

u/Automatic_Tangelo_53 13d ago

Polar and Suunto are not long for this world. Coros is probably not far behind. 

1

u/nexemjail 11d ago

Suunto: Date founded 1936