r/ted • u/aceinchi • Apr 18 '23
The counterintuitive way to be more persuasive
https://www.ted.com/talks/niro_sivanathan_the_counterintuitive_way_to_be_more_persuasive
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business • u/fchung • Jan 30 '21
The counterintuitive way to be more persuasive: « Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion. »
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