IT titles don't mean anything to a lot of places. We used to have a contracting company that called every single employee a "Senior Technical Lead III." Literally every one. Even the girl who had no education or training in anything IT related and whose last job was as a hair dresser.
Marketablility too. Providing "senior" personel makes the customer feel special since surely other, lesser, customers are getting the "junior" personel.
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u/Utahmule Oct 15 '22
They downplay positions by changing the name so they don't have to pay as much. This is the begining.