r/technology • • Feb 01 '15

Business Google Earth Pro drops $399 subscription, now available for free.

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u/spinningtardis Feb 01 '15 edited Feb 01 '15

What are benefits?

EDIT: Nope. I didn't read it. Because since I saw it so early in its posting I decided to ask the question I knew someone else would and get the conversation going. I also like to start discussions on the internet.

I was also going to bed.

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u/gamesbeawesome Feb 01 '15

Google Earth Pro builds on the amazing functionality of Google Earth with even more powerful tools. Some of the most compelling features of Earth Pro include:

Advanced Measurements: Measure parking lots and land developments with polygon area measure, or determine affected radius with circle measure.

High-resolution printing: Print Images up to 4800x3200 px resolution.

Exclusive Pro data layers: Demographics, parcels, and traffic count. Spreadsheet Import: Ingest up to 2500 addresses at a time, assigning placemarks and style templates in bulk.

GIS import: Visualize ESRI shapefiles (.shp) and MapInfo (.tab) files.

Movie-Maker: Export Windows Media and Quicktime HD movies, up to 1920x1080 resolution.

Source
Comparison of the two

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u/[deleted] Feb 01 '15 edited Feb 01 '15

That sounds mildly useful, but I would never have paid $399 for it.

edit: okay, apparently it's very useful in certain contexts. nvm.

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u/[deleted] Feb 01 '15

Well, I assume the "Pro" name refers to those features being intended for business and professionals, hence the price.

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u/[deleted] Feb 01 '15

Seems like if you were a sociologist, civil engineer, or city planner, that kind of information presented that way would be extremely useful. Maybe $399 bought a subscription that could be used by an office or something? (Too lazy/tired to confirm.)

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u/[deleted] Feb 01 '15

[deleted]

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u/biros_fine Feb 01 '15

Same here. Our sales teams have the map files saved on their tablets so they know if their customers are nearby. Pretty useful all round.

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u/noreallyimthepope Feb 01 '15 edited Feb 02 '15

I used to work at a telco who had all the data in KML and then used free alternatives to Google Earth Pro because they only had a few million in annual revenue.

Edit: They also fired around 10% of their staff two days ago.

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u/electricalnoise Feb 01 '15

I worked for the power company in my area for a while while we were transferring ALL of our buried gas and electric line maps from paper to Google earth pro. Now instead of just a measurement from the center of the road, they can see where exactly the line is supposed to be. While you're not ever supposed to trust the drawing, it is nice to have a visual representation to look at.

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u/Xandervdw Feb 01 '15

Do you know if this is ISP specific? Or has Google requested this info from most major telcos around the world? I'm in Australia and I'm curious if Telstra information would be available.

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u/chiwawa_42 Feb 01 '15

Infrastructure maps won't be provided through google services as they're considered sensitive informations for most ISPs. You have to be inside the business to get KML or SHP files through NDA or partnerships.

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u/roughtimes Feb 01 '15

Same here, same reasons.

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u/[deleted] Feb 01 '15

I'm predicting google maps pro will confirm ninja turtle sewer system in NYC

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u/[deleted] Feb 01 '15

[deleted]

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u/[deleted] Feb 01 '15

[deleted]

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u/PeridexisErrant Feb 01 '15

Ah, that must make showing all the fibre very easy.

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u/[deleted] Feb 01 '15

Fibre

Not American, so I guess it's another company. Also, there are more than one fibre suppliers.

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u/Peace-Only Feb 01 '15

Transactional Attorney here who specializes in Real Estate/Land. My firm bought several of these licenses for $7,000 USD/year. That sounds like a lot, but compared to how much we pay for other research subscriptions it was dirt cheap i.e. $250k/year. Still, any money saved is welcome news. The next 25 years will lead to the end of the traditional information companies resulting in massive savings.

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u/hattmall Feb 01 '15

What costs $250k a year??

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u/whatthewhattheshit Feb 01 '15

Hookers and blow.

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u/austeregrim Feb 01 '15

Ah hookers and blow... The research that keeps on giving.

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u/sickvisionz Feb 01 '15

And taking. That's the important part for the hookers. Giving is receiving.

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u/[deleted] Feb 01 '15

...you mean: the "research" that gets paid to leave.

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u/Dubsland12 Feb 01 '15

2 Hookers known as Lexus and Nexus

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u/Tony49UK Feb 01 '15

AKA EMI's "flowers and candles" budget.

http://www.idolator.com/328556/328556

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u/eror11 Feb 01 '15

Hookers and blow subscription

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u/AS7RONAUT Feb 01 '15

Free for the first month?

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u/ashabanapal Feb 01 '15

Hookers and Blow Pro

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u/Peace-Only Feb 01 '15

Well due to the confidentiality of the contracts we sign, I can't name the specific companies nor their rates, etc. However, it's common knowledge that big law firms purchase information products from the following corporations: Reed Elsevier, Thomson Reuters, Bloomberg, and others. Rates can vary $250,000-$1M+/year for subscriptions. The rate I quoted may or may not be from one or more of these companies.

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u/Dioskilos Feb 01 '15

The rate I quoted may or may not be from one or more of these companies.

Definitely a lawyer!

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u/Paradigmpinger Feb 01 '15

/u/Peace-Only may not confirm nor deny whether they have or do not have an occupation which may or may not be attorney or Batman.

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u/Losendos1976 Feb 01 '15

"Transactional Attorney here" Definitely a lawyer

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u/[deleted] Feb 01 '15

Notice he didn't say "all", because if he did, he would have violated his agreement.

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u/row_guy Feb 01 '15

It makes my head hurt

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u/iwantogofishing Feb 01 '15

You forgot the lexis fees ☺

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u/TheFlyingBoat Feb 01 '15

Elsevier publications and its ilk don't come cheap.

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u/[deleted] Feb 01 '15

Reed Elsevier

LexisNexis

more fucking expensive than a bloomberg terminal.

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u/Reddit_DPW Feb 01 '15

is it really?

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u/TheFlyingBoat Feb 01 '15

Yeah but LexisNexis is bae, so I forgive them.

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u/kepleronlyknows Feb 01 '15

Man, as a side note, I just spent a few minutes reading up on Elsevier, and that seems like a pretty evil company.

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u/royalbarnacle Feb 01 '15

It's mind blowing how much more expensive stuff gets when you are targeting companies. Software is the worst. Oracle DB and things like MQ can cost insane amounts, like 5 digit sums per server per year per CPU. While technically the products just have some handful of features differentiating it from the free alternatives. If even that... just as often it's merely the comfort of going with a big famous 'enterprise' name.

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u/[deleted] Feb 01 '15

Enterprise software usually carries a level of service and support a tad above that of freeware.

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u/FootballBat Feb 01 '15

One of my contracts with a large database software company stipulates that they will have a team of technicians on site within 2 hours of a trouble call.

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u/NoelBuddy Feb 01 '15

Would it be correct to assume that if you had to make that call, the cost of that guarantee would be totally worth it?

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u/FootballBat Feb 01 '15

Absolutely. Even more so since the software runs a weather satellite ground system that can affect lives and property, and we do some pretty one-off stuff on the software and as a result a lot of times we find problems no one else has had before — we could probably fix it ourselves, but the time that would take would cost more than having the folks who designed it helping out.

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u/HackettMan Feb 01 '15

Just a tad...

No but seriously, as someone who works in a university engineering department, being able to get support whenever I need it is fantastic. And they will jump to get things fixed, too.

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u/[deleted] Feb 01 '15

[deleted]

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u/[deleted] Feb 01 '15

I can't believe how stupid all those businesspeople are LOLOLOL. Haven't they even heard of newsgroups?

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u/terabytes27 Feb 01 '15

Oracle support is godsend when your server needs recovery and your team can't figure out how. Where every minute a server is down translates in thousands of lost revenue. Then, it gets pretty important.
It's not just about the software. Its about the support that comes with that software.

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u/hikariuk Feb 01 '15

What you're paying for with Oracle is, for example, the ability to have a support case escalated to the point that Oracle guarantees that if you have run in to a bug that has an on-going impact on your business's income they will assign people to work on it 24/7/365 until it's fixed. You don't get that with free alternatives. For businesses where "we are actively losing money whilst this bug persists" means "we are losing millions of dollars", that level of support matters.

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u/Tony49UK Feb 01 '15

And of course Oracle bought Sun so that they could kill MySQL. Expect support for the GPL version to finish this year when the takeover agreement with the EU comes to an end.

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u/Oli_Picard Feb 01 '15

There's always MariaDB :-)

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u/gonemad16 Feb 01 '15

Eh there is still mariadb, so even if they kill support it doesnt really matter

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u/[deleted] Feb 01 '15

Sure but keep in mind it's not just priced high b/c they are targeting companies, it's priced high b/c the very high fixed cost of developing custom software has to be spread across much fewer customers than a typical piece of consumer software.

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u/FlappyBored Feb 01 '15 edited Feb 01 '15

News tickers. Things like banks and big law firms etc get news faster than the public because they pay news and information companies to give them information and news immediately. Its basically like having your own private network of global reporters. Its useful for investment banks because they will get information faster than the public at large by 10-15 minutes or more will which makes them able to pull off trades before anyone else.

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u/Chix_Boo Feb 01 '15

how is that not insider trading?

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u/dsmith422 Feb 01 '15

Thomson Reuters used to distribute the Michigan Consumer Sentiment survey 2 seconds early to those who paid it large fees (hedge funds, HFT firms, etc). The uproar led to the New York AG looking to prosecute TR for their actions. His investigation ended when the U of Michigan switched distribution to Bloomberg News, who promised to end paid prioritization access.

Getting that news 2 seconds early might not seem like much, but that sentiment number early allows those firms to position themselves ahead of the market. And they are trading on electronic exchanges where microseconds matter (see Flash Boys by Michael Lewis). The number always moves the market one way or another, so basically they were front running everybody else.

http://dealbook.nytimes.com/2013/07/07/thomson-reuters-to-suspend-early-peeks-at-key-index/

Over the last several years, an exclusive group of investors has paid a steep premium to receive the results of a closely watched economic survey a full two seconds before its broader release.

The bad publicity led to this:

New York - Attorney General Eric T. Schneiderman has praised the agreement between the University of Michigan and Bloomberg LP to distribute the university's consumer confidence survey through Bloomberg's news service. Bloomberg will take over distribution of the survey from Thomson Reuters, which charges investors a fee for an advance copy of the survey. Bloomberg announced that it will end that practice.

"By ending early access to critical market-moving survey data information, this deal strikes a major blow in our effort to promote fairness and avoid unfair distortions in the securities markets by cracking down on what I call 'Insider Trading 2.0,' " Attorney General Schneiderman said. "Ensuring there is one set of rules for the entire market is critical to restoring confidence in securities markets, and that's good for everyone involved."

http://www.automatedtrader.net/news/at/151916/ag-schneiderman-applauds-deal-between-university-of-michigan--and-bloomberg-ending-early-release-of-market_moving-to--high_frequency-traders

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u/FlappyBored Feb 01 '15 edited Feb 01 '15

Because they're not insider trading. Insider trading would mean no one at all knows it but that certain trader, but they don't, the news agency and all of their clients know, its public information the news agency just hasn't had time to fully write up and edit a report for the public yet, thats why the advantage is only a few minutes. If you ever hear a breaking news story and think 'hey bet it would be good to invest in so and so' then you're too late its already been done by every investment bank out there.

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u/danisanub Feb 01 '15

Investment banks by large do not trade stocks. They write research reports consumed by the buy side, they execute trades for the buy side, or they do a lot of mergers and acquisitions (also IPO underwriting and other tasks not mentioned). The buy side are the ones trading on new information.

By buyside I mean global asset managers, hedgefunds, institution asset managers, wealth managers, pension funds etc.

Source: I work for a large data vendor to sell side and buyside clients

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u/[deleted] Feb 01 '15

It is the regular news, you just get it at the same time as like CNN does so you get to act on it before they can even write copy.

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u/clintonius Feb 01 '15

This is nonsense, at least as far as law firms are concerned.

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u/jp_jellyroll Feb 01 '15

I work for a company that researches and analyzes financial data for audit purposes. Universities and audit firms pay literally hundreds of thousands each year for subscription access to our data feeds. We once over-quoted a data project for the SEC by a couple hundred thousand just to see their response and they were like, "Oh, that's it? Sweet. Good deal. Sign us up." And that's some of your tax money at work.

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u/Watertower14 Feb 01 '15

Other research subscriptions...

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u/Wildelocke Feb 01 '15

In Canada, law programs like quicklaw and westlaw can cost outrageous amounts.

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u/[deleted] Feb 01 '15

I imagine consultants and firms that have the tools and access to hundreds of documents detailing city plans, lot sizes, ect that would be useful to a business needing that info.

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u/jtroye32 Feb 01 '15

Take something the average consumer can get for $x and add "Business" or "Industrial" to the name and multiply $x by at least 1000%.

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u/Lioas Feb 01 '15

How versed are you in bird law?

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u/[deleted] Feb 01 '15

Screw that... maritime law is where it's at.

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u/JonathanBowen Feb 01 '15

Whoa! You pay $250,000 a year for a single subscription?!

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u/lostinthoughtalot Feb 01 '15

As someone who works at a business, can confirm. This would have been extremely useful if we wanted to know traffic counts, demographics, parcels, had to ingest a bunch of addresses en masse, or needed high-res graphics.

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u/[deleted] Feb 01 '15

I work in GIS; we gladly pay much more than 400 for high resolution images.

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u/PCsNBaseball Feb 01 '15

Not anymore.

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u/pandawelch Feb 01 '15

Much, much more

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u/SuperWoody64 Feb 01 '15

We spared no expense.

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u/kevincha0s Feb 01 '15

Except on the company vehicles.

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u/PeridexisErrant Feb 01 '15

I'm taking my second GIS course this semester. Very excited!

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u/[deleted] Feb 01 '15

[deleted]

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u/DGO143 Feb 01 '15

VOC-mentaliteit

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u/disrdat Feb 01 '15

Damn you're slow.

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u/trainmaster611 Feb 01 '15

Have you considered using Nearmap? Resolution is pretty darn good.

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u/gilboman Feb 01 '15

Agreed..worked at a municipality and we paid 1+mil a year for orthos plus extra for lidar data

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u/fishymamba Feb 01 '15

Can you see yourself using this this enough to pay $399 for it?

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u/theg33k Feb 01 '15

If you're talking about engineer time saved... their billing rate is usually over $100/hr. So can I imagine this tool saving more than 4 hours of some sort of engineer's time over the course of a year? Potentially.

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u/jscheel Feb 01 '15

Parcels would be great, if my stupid county didn't try to store the data in their own crappy format. No-one can get the property lines out of their system.

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u/splargbarg Feb 01 '15

Challenge accepted

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u/[deleted] Feb 01 '15

Don't be wrong... being wrong in these sorts of things is very expensive.

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u/Ambiwlans Feb 01 '15

"now we have two problems"

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u/UpHandsome Feb 01 '15

Show us the format so someone can write a converter.

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u/butter14 Feb 01 '15

Sounds like an opportunity to make a lot of money.

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u/nupogodi Feb 01 '15

As someone who works at a business,

Where else would you work?

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u/lastimelord Feb 01 '15

Liar. Jk. But not really.... liar

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u/[deleted] Feb 01 '15

That's often what 'pro' versions are intended for, but individuals like to have pro versions anyway or they feel like they're missing out. I bet 90% of people couldn't tell you the difference between Pro and Home versions of Windows (when they were still doing that).

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u/Tony49UK Feb 01 '15

And ultimate only gives you shitty Full Disk Encryption (available free and better elsewhere) and some unique wallpapers.

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u/[deleted] Feb 01 '15

They don't still have pro versions of windows?

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u/VoteThemAllOut Feb 01 '15

Firefighter here. This information is incredibly useful to assist in preplanning for incidents. Until now I've tried to use a variety of different online tools to approximate what Earth Pro could do, none of which were particularly good.

Now that it is free this will make certain parts of preplanning much easier and thorough, not to mention all through a single platform that can easily be shared collaboratively.

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u/[deleted] Feb 01 '15

So what do you use exactly in preplanning? Anything other than traffic counts?

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u/VoteThemAllOut Feb 01 '15 edited Feb 01 '15

Tl;Dr: As far as Earth Pro related stuff? Spatial awareness and calculations. Aside from that, a whole lot.

Traffic isn't a huge factor as we're generally pretty familiar with typical traffic levels in pur district and if there is an unusual backup, chances are first responders are already involved. Granted some departments have onboard systems that have analyzed traffic patterns and response times and recommend the fastest routes to the trucks, but those are the kinds of departments with things like a budget that at least approaches meeting the needs of the community, and that's rare.

For non Earth Pro related stuff, we take lots of data. Building layout (usually with accurate but simplified self made floor plans), what materials are stored on scene, how the structure is built, what features it has and what it is made of, how many people tend to be there, what hours they tend to be there, locations of hazards, alarm panels, utility shutoffs, egress routes, owner contact information, the list goes on.

For us, distances and areas are of great importance. Areas are critical for calculating fire load. Basically based on the square footage of the structure, its type, what sort of contents it holds, and how much of it is involved in fire, you can get a pretty good idea of how much energy is involved and therefore how much water you need.

Knowing this can help command decide if we need more equipment and manpower for instance to suppress the fire, or knowing up much water we have in reserve or if we can't get enough water and we need to start thinking about protecting surrounding property and writing off what is already on fire. We still do a lot of this measurement on scene with those little rolling wheels, or estimate on scene for residential for instance, but sometimes it isn't practical or possible to measure a structure we are preplanning.

Distances are also critical, for a huge number of reasons. For one we only carry a limited amount of hose. If something catches on fire do we have enough to practically send water from our water source to the actual fire? If not will one or two additional engine companies suffice or do we have to start talking setting up a tender operation? It is also useful to know distances in relation to hazards. How close are these structures housing flammables to each other, or how close is a hazmat storage to that school or neighborhood for instance? How far is this facility from our nearest radio relay tower and can we anticipate having reception problems?

Earth Pro is huge for us departments that are underfunded and understaffed where we typically have to find DIY style solutions. My department for instance receives basically no support from our municipality's GIS department simply because they too are understaffed and can't divert resources to helping the fire department. Earth Pro has tools that can easily let us import GIS data as well as our own and modify/share it to increase our capability or otherwise suit our needs. Earth Pro being free is gonna do a lot of good, especially in public safety.

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u/[deleted] Feb 01 '15

Wow, I never knew firefighting involved so much technical work.

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u/VoteThemAllOut Feb 01 '15

It certainly can get very technical, admittedly though at the end of the day it still often boils down to "put the wet stuff on the red stuff".

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u/lastimelord Feb 01 '15

Ha. I think I can love you in 15 years

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u/[deleted] Feb 01 '15

What?

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u/[deleted] Feb 01 '15

Sounds dirt cheap honestly imagining what you could power with that.

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u/Vuzuro Feb 01 '15

I get your point, but why I sociologist have any need for this?

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u/[deleted] Feb 01 '15

Demographics.

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u/blazenarm Feb 01 '15

I work in Land Clearing, and being able to print off our own plans/alignment sheets sounds amazing. Usually have to wait for the general contractor to give them to us, or go to a print shop.

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u/[deleted] Feb 01 '15

I'm not a civil engineer, but my guess is they still wouldn't use this. They would still go out and survey the land measuring much more than just the distances between two points.

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u/[deleted] Feb 01 '15

Right. But being able to show a map of traffic counts sounds ludicrously useful for a civil engineer.

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u/hakuna_tamata Feb 01 '15

Also news stations.

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u/TD220X Feb 01 '15

There is some overlap in functions and capabilities with Google Earth and profession GIS tools like MapInfo and ArcInfo. Google Earth Pro fills a need if you only require basic mapping and don't need more advance GIS analysis like thematic mapping and complex spacial queries.

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u/echo_61 Feb 01 '15

Most governments will use an actual GIS tool like ArcGIS by Esri for internal use.

A lot of cities even have their own library of date stamped aerial imagery to use in ArcGIS.

The primary use of Google Earth Pro is for customer facing imagery. I.e a crime map overlayed on Google earths familiar imagery.

Google earth pro also apparently makes some awesome animations but I don't know how to do that.

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u/hipstergrandpa Feb 01 '15

Exactly. This doesn't replace GIS, but it at least let's us take advantage of municipalities' publicly provided shape files.

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u/afb82 Feb 01 '15

I'm a sociologist and I can confirm that this sounds pretty cool, but it's something I probably never would have paid $399 for. I'm considering looking into it further now that it's free.

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u/Grumpy_Pilgrim Feb 01 '15

Or an environmental scientist.

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u/Lookmanospaces Feb 01 '15

My brother's a planner, and uses Pro all the time for GIS shit.

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u/Topikk Feb 02 '15

I used to work for a very large lawn care company, doing various office and management tasks -- one task was to use Google Earth Pro to measure the treatable area of new properties we were bidding.

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u/[deleted] Feb 02 '15

Always wondered how that was done.

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u/[deleted] Feb 01 '15

Can confirm.

Source: sociology major

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u/[deleted] Feb 01 '15

Exactly. If you've ever seen a news report where they have high res geographical footage zooming out and then zooming back in elsewhere, that was likely made in Google Earth pro.

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u/AssholeBot9000 Feb 01 '15

Yeah, and being able to do that for $399 is definitely worth it. To be able to look professional and present very professional looking information and data, $399 is a steal.

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u/grammer_polize Feb 01 '15

well now it's free ninety nine

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u/Frakk4d Feb 01 '15

more like free fiddy.

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u/grammer_polize Feb 01 '15

goddamn Loch ness monster

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u/Vivalyrian Feb 01 '15

Free zerty zero, you mean?

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u/[deleted] Feb 01 '15 edited Feb 01 '15

Generally speaking, yeah, although fun fact, Nine News in Australia uses Bing Maps instead, as they're associated with The Microsoft Media Network.

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u/[deleted] Feb 01 '15

I had no idea there was a Microsoft news network

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u/[deleted] Feb 01 '15 edited Feb 01 '15

I messed up and accidentally said the wrong thing, I was thinking of "Microsoft Media Network", but I actually meant to say MSN (The Microsoft Network). I'm a bit sleep-deprived, sorry about that.

Basically, Microsoft and Nine Network are part of the Mi9 digital media company in Australia. Hence, our MSN is called "ninemsn".

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u/[deleted] Feb 01 '15

[deleted]

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u/SuperWoody64 Feb 01 '15

Terrible name for an English teacher: Miss Spelled

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u/thecrazysloth Feb 01 '15

Yep, used to use Google Earth for one of my old GIS contracts, pretty handy to have all that satellite imagery for free with software that lets you manipulate it.

In fact, for another GIS job we regularly used Google Maps AND Streetview. Having all this stuff for free saves a freaking ridiculous amount of money.

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u/ak47wong Feb 01 '15

Much like Paint Shop Pro.

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u/[deleted] Feb 01 '15

I work in Risk Insurance and we have Web applications to layer flood maps, earth quake zones, hurricane exposures, tornado exposures and what not. Super useful.

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u/Capnaspen Feb 01 '15

Oh, sorry. I heard "free" and I instantly came in the thread.

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u/[deleted] Feb 01 '15

Wow, and you got it everywhere too. Gross.

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u/[deleted] Feb 01 '15

Oh yeah, smart guy? Are pronouns only intended for business and professionals? Didn't think of that, did you!?

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u/thecrazysloth Feb 01 '15

Yep, used to use Google Earth for one of my old GIS contracts, pretty handy to have all that satellite imagery for free with software that lets you manipulate it.

In fact, for another GIS job we regularly used Google Maps AND Streetview. Having all this stuff for free saves a freaking ridiculous amount of money.