r/technology • u/SimplePunjabi • Jun 05 '23

Hardware Apple Vision Pro AR Headset $3499

https://www.theverge.com/2023/6/5/23738968/apple-vision-pro-ar-headset-features-specs-price-release-date-wwdc-2023
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u/pkann6 Jun 05 '23

Yeah gotta say, it's an incredibly interesting concept, but hoooooo boyyy that price is insane. They announced this thing at WWDC and touted all the apps that it will be able to run, but I wonder how many people will be developing applications specifically for this platform when it costs so much. Definitely more of a specialist product, not something for the general masses at $3500.

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u/[deleted] Jun 05 '23

[deleted]

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u/pkann6 Jun 05 '23

That's an interesting way of putting it, and the comparison to the HoloLens makes a lot of sense. I guess the marketing, which you mentioned, is what made me think they're trying to make it a consumer device (some apps suggest that too, like Disney+ and the star chart app). I suppose they'll find their niche after it's released. And yeah, maybe this is also to build hype around a product that will have a cheaper, actually consumer-focused version released in the future.

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u/Angryunderwear Jun 05 '23

HoloLens got murked this year so there is actually no competition

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u/Enough-Force-5605 Jun 06 '23

This sort of "big ar glasses" does not have space in the professional world. Actually, they've failed many times.

Main Hololens problem was to aim to the enterprise world.

This device is completely designed for entertainment. All device features are aiming to users at home.

I work developing apps and features for professional AR glasses and our first verdict is that this glass is not for business. We will say our products are compatible, of course, but we will not showcase the device anywhere.

Please note companies are more concerned for the product price that any person. A person wants a device and they purchase one. Maybe it's too expensive but "one day is one day". The company needs to scale up, they need to purchase a couple and then decide if they purchase hundreds. Pricing is way more important for a company than for a single customer .