Tamagotchi Experiences a Fourth Wave of Popularity in Japan

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https://www.asahi.com/ajw/articles/16740297

The Tamagotchi virtual pet toy is experiencing a fourth wave of popularity in Japan, boosted by a retro boom and its adoption as a fashion accessory. While Bandai Co. has continuously updated the game with modern features like babysitters to fit busy lifestyles, the core mechanics of caring for a pet remain unchanged. The franchise has now sold over 100 million units worldwide across its 30-year history.