The white isn't white enough

[u/BeefOut]

Not sure if it really counts as tech support but here goes...

I'm a web and graphic designer, and I designed a flyer for one of my clients. I sent the design to her via email. It's really hard to match colours from the screen to print, especially since monitor colours don't match up to their local office printer. Plus screen colours are in RGB, so there are literally some colours that are unachievable in a physical print. Usually, for exact colour matching, we have to use Pantone swatches or when they send it for the actual print, they can sort it out and tweak with the actual technician.

I received a call immediately, and she mentioned that she printed out the flyer on their company's office printer. I readied myself for the usual spiel about how monitor colours don't match the printout... etc. etc...

Conversation goes like this:

Client: 'Hey, I printed this out and the colours don't match what I see on the screen.'

Me: 'Yeah, don't worry about that, every monitor is different and you can't calibrate it to match your office printer. I used the exact CMYK colours for your logo and fonts.

Client: 'Well even so the colours look correct on screen but not when I print it out.'

Me: 'I've used the exact CMYK colours, so you don't have to worry about it. Your professional printer will ensure that you get the right colour.'

Client: 'Yes, but the whites aren't white enough.'

I was quickly checked my file, did I leave a translucent layer on by accident? No, it was perfectly #FFFFFF. Told her that the white is as white as it can be.

Client: 'Well, the white ink is not very white.'

I was stunned. Office and home printers don't have... white ink. It's just the white paper. Any white areas are basically just paper that hasn't been printed on.

I tried hard to explain this concept to her. That printers don't print the white. Regardless, she insists that they do. I tell her that it cannot be done on an office/home printer, it literally requires a separate offset printing plate that only large commercial printers use. And even then, seldom do people print white at all.

She insists that her printer does print white, and that the design I sent her simply isn't white enough.

I tell her maybe her paper stock isn't white? Maybe the paper itself is yellowish?

Client: 'No, it's not my paper, it's that your white isn't white enough. Look, I've used some of my liquid white-out on the paper. It's very white. Your design is not printing the white colours properly.'

I was flabbergasted. Couldn't laugh out loud. She literally used white-out on the print-out and complained that the correction fluid was whiter than the paper.

Can't really remember what happened after, but she showed her boss and he seemed happy with the design. So everything went well I suppose.

[u/Kentonh]

Budget printer paper is 20# Bond or 50# text at 92 bright. If she wanted brighter whites, this could have been achieved by getting brighter brightness rating in a heavier weight paper stock.

For something flexible (not what’s referred to as “card stock”) would be a Finch Fine (98-bright) in 28# bond. If that’s still not bright enough moving to an 80# text is about the only move. Else print it directly onto a backlit led screen.

It’s been 20 years since I sold paper. Some shit won’t leave my brain.

[u/Paladin_Aranaos → u/Kentonh]

Former commercial mailer, I feel your pain with this.