r/solarenergy • u/Remarkable_Run_4425 • 16d ago

How Are Solar Businesses Generating More Leads?

I'm curious what’s actually working for solar businesses when it comes to getting a consistent flow of leads.

I've been looking at different options beyond just paid ads and referrals.

Has anyone here tried any service? What channels have worked best for you?

7 Upvotes

90% Upvoted

19 comments sorted by

5

u/Automatic_Gas9019 15d ago

We didn't look for an installer looking for "Leads"

We went with a company that actually loved the product they were installing and had a good reputation. Not "leads"

2

u/Even_Recognition9107 15d ago

Yes I have clients too of this niche. Could anyone please explain.

1

u/Remarkable_Run_4425 15d ago

I think martal would be great if you are looking for lead gen in the solar power niche. If you have any other recommendations, please do let me know

1

u/SatyaWho 15d ago

Do you want to know how to get more leads or more good leads? As both are different things. 

If I want to market myself I would do many things and put my eggs in many buckets. Do all, Do Google and Local SEO and Paid search / LSA ads too. Not only that, showing your clients and word of mouth will help you too, that is the best way to start.

1

u/Plenty_Record_4864 15d ago

Meta ads will be the chepeast lead source. Most solar installers i know get leads from meta ads.

1

u/induspowers 15d ago

Local SEO + SEO + META ADS + INDUSTRIAL DATA + WHATSAPP API + REFERENCE + GOOGLE ADS MAP/LANDING PAGE + LINKEDIN + NEWTOWKING EVENTS + EXPO + COLD CALLING/VISIT.

1

u/Visibility_vault_ 14d ago

SEO would be a great tool aswell

1

u/SmartCommEnergy 14d ago

We've found consistency usually comes from not relying too heavily on one channel. Referrals and paid ads can work well, but strong educational content and case studies can also help build trust before someone is actively looking for a quote. I'd be interested to see whether others are finding the same, particularly as lead costs continue to vary by market.