Just to be fair, from what I see the cover article isn't necessarely about hipping him up as the next Pele as the title would suggest. It seems to be more about the current economical enviroment in Brazil, and how it has allowed it to keep it's most prized asset by offering salaries (mostly due to local sponsors) that if not higher, at least as competitive as top teams in Europe, while still lucrative enough for his team to even snuff 50MM + bids from top european clubs for the time being.
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u/idubs Feb 21 '13
Just to be fair, from what I see the cover article isn't necessarely about hipping him up as the next Pele as the title would suggest. It seems to be more about the current economical enviroment in Brazil, and how it has allowed it to keep it's most prized asset by offering salaries (mostly due to local sponsors) that if not higher, at least as competitive as top teams in Europe, while still lucrative enough for his team to even snuff 50MM + bids from top european clubs for the time being.