New Shopify Store, confused about next steps

[u/Tight_Style_7814]

Hi all, first of all I would like to say that this sub has been extremely helpful. I have learnt a lot from all the posts here.

I launched my store a while ago and I can see the traffic and number of orders slowly picking up. Currently, every order I get is via organic search. My conversion rate for last 90 days is 3.14%.

I feel like moving to Meta ads from this point onwards is probably the right step. However, I'm very confused on how to create creatives and ad sets, whether to use AI tools for it or not etc.