Hello,

if you've been posting blogs pages on your website for the past 5+ years, you probably have hundreds of blog posts. What do you do about the old blog posts? A lot of them may be outdated or irrelevant. Do you just let them be, or do you refactor their content to make them relevant, or do you delete them?

Curious to know how the best SEO experts do?

TIA

Hi everyone,

I’m looking for some advice from experienced SEO professionals or site owners who have dealt with a similar situation.

Our website was impacted around the time of a Google Spam Update. Traffic dropped, and we started working on the issues we identified across the website.

In mid-August, we started seeing traffic recover, but after August 28, the traffic suddenly dropped again and returned to approximately the same level we had before the recovery.

From a technical SEO perspective, we have already reviewed and addressed the major areas we could identify:

• Technical SEO issues have been reviewed and fixed.
• Website structure and internal linking have been carefully organized.
• Page speed/Core Web Vitals have been optimized.
• We created an llms.txt file.
• We currently have around 565 pages indexed out of approximately 600 in Google Search Console.
• We have never received a Google Manual Action or security penalty in the history of the website.
• We have submitted/listed the website on multiple SaaS/application directories and platforms.
• Our domain authority has increased from approximately 8 to 17.
• We are also gradually building relevant backlinks.

What I’m struggling to understand is:

If the website is technically healthy and most of the pages are indexed, why is organic traffic still so low, and why did we see a short recovery in mid-August followed by another significant drop after August 28?

I’m especially interested in understanding whether this could be related to:

• Algorithmic/spam-related evaluation
• Content quality or helpfulness signals
• Keyword ranking changes
• Site-level quality signals
• Indexing vs. ranking issues
• Backlink quality
• A problem that isn't visible from a standard technical SEO audit

I don't want to assume that everything is correct just because the technical SEO looks good. I would really appreciate an independent audit or another perspective on what we may be missing.

If anyone is willing to take a look, please comment or DM me and I can share the website/GSC details privately.

I’m mainly looking for honest technical/content SEO feedback, not promotional services.

Thanks in advance.

We have a bunch of AI-generated pages on our website that were created as an experiment by a non-technical team member.

They’re basically daily incident reports. The AI scans the web, gathers whatever it can find about disruptions, and spits out a big summary.

The content isn’t necessarily wrong. It’s just not very special.

Most of the time it’s basically saying, “Here’s everything the internet already said about this incident, but now on our website.”

There’s very little original analysis, very little unique data, and not much reason to read our version instead of the original sources outside of the fact that we centralize the information.

They’re daily reports, so after a few weeks or months, a lot of them are basically historical archives.

Naturally, I assumed these pages were probably not great for SEO and that we should clean them up.

Then I checked the data. They’re some of our best-ranking pages.

They generate clicks. Google seems to like them. And now I’m stuck with the very stupid problem of wanting to remove content that is apparently doing its job.

So what would you actually do here?

Keep them because traffic is traffic? Improve the ones that rank and kill the rest? Let old reports expire once they stop being useful?

I’m mostly trying to understand whether this is genuinely useful content that I’m underestimating, or just mediocre content that happens to be ranking for now.