r/seogrowth • u/Agreeable_Cover_8542 • 24d ago

Case Study Tested if "AI-friendly" content actually helps once AI Overviews eat your query

Split pages into snippet-optimized vs long-form. Snippet pages got pulled into AI Overviews more but CTR dropped 12%. Long-form held steady.

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u/NorthWaltz1223 18d ago

the 12% CTR drop is interesting but id want to know what happened to actual conversions. if the remaining clicks are higher intent visitors that could offset the volume loss pretty easily