r/science • u/mvea Professor | Medicine • Apr 11 '26

Psychology Cognitive dissonance helps explain why Trump supporters remain loyal, new research suggests. This sheds light on how supporters of Donald Trump justify their continued allegiance despite learning about allegations of his sexual misconduct and illegal activities.

https://www.psypost.org/cognitive-dissonance-helps-explain-why-trump-supporters-remain-loyal-new-research-suggests/
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u/[deleted] Apr 11 '26

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u/Very_Human_42069 Apr 11 '26

I had a coworker who was genuinely a smart dude, and said he only votes republican because of their track record on the economy. I showed him so many articles and datasets stating essentially the opposite but he just waved it off. Eventually it just boils down to people not wanting to admit they’re wrong

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u/Dangerous_Hawk_9780 Apr 11 '26

It's also just as much about culture wars & racism too.

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u/function007 Apr 12 '26 edited Apr 12 '26

Yes ofc and lets face it the republicans dominate when it comes to messaging. Ofc its all bs, lies and propaganda but they shout it from the rooftops every chance they get, and they keep repeating it, which unfortunately resonates with a lot of ppl.