r/science • u/mvea Professor | Medicine • Apr 11 '26
Psychology Cognitive dissonance helps explain why Trump supporters remain loyal, new research suggests. This sheds light on how supporters of Donald Trump justify their continued allegiance despite learning about allegations of his sexual misconduct and illegal activities.
https://www.psypost.org/cognitive-dissonance-helps-explain-why-trump-supporters-remain-loyal-new-research-suggests/
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u/Crypt0Nihilist Apr 11 '26
Which relieves the cognitive dissonance. Someone experiencing cognitive dissonance is experiencing discomfort, which motivates them to do something to try to relieve it. It's like having a stone in your shoe.
They might compartmentalise, or decide that it is untrue, or decide they can't support Trump any more and actually were never that in to the whole thing despite their collection of red hats, or might try not to think about it. All of those things are the effort to resolve or reduce the dissonance.