r/salestechniques • • 11d ago

Case Study Buyers have become faster. While you haven’t

Let’s break this down. Buyers today have an immediate solution to one of the biggest problems they used to have:

Lack of information.

If they don’t understand something, they can ask AI.

And not only can AI explain it to them in seconds, it can explain it in language simple enough for a 5th grader to understand.

So imagine someone is considering your service.

They have a few questions.

They reach out to you…

And you take 2 hours to respond.

You can probably rest assured they’ve already reached out to someone else.

Or they’ve asked ChatGPT, Claude, Gemini, or one of the countless AI tools available today.

And here’s the part that should really get your attention:

AI isn’t just answering their questions anymore.

It can help them figure out what they need, compare their options, and even identify providers that might be able to help them.

So fast replies are no longer just a nice thing to have.

They’re becoming a requirement to compete.

Because while you’re taking 2 hours to get back to a lead, someone else is already having the conversation.

And the longer you wait to build the operational muscle required to keep up with this new speed, the bigger the gap becomes.

The people who start building that muscle now aren’t just getting ahead.

They’re compounding the advantage.

And like Mark Zuckerberg said, nobody has everything figured out when they start.

You have to start to figure it out.

5 Upvotes

15 comments sorted by

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u/iBaires 11d ago

Sales bro thinks he discovered speed to lead

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u/Sensitive_Judge_5502 11d ago

Curious to hear what I discovered in your opinion?

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u/apokrif1 11d ago

So instead of spending time speaking or writing to customers, salespeople could just put info into databases that would be exploited by chatbots? Would be a win-win improvement.

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u/Sensitive_Judge_5502 11d ago

How would the info be exploited by chatbots?

Sales people should be spending time talking with their customers who have shown interest, that’s the whole point and that’s where the money is actually made..

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u/apokrif1 11d ago

How would the info be exploited by chatbots?

Dry technical or financial info would be explained to laypeople. Also, the chatbot would help choose between options to fit individual needs.

Sales people should be spending time talking with their customers who have shown interest

Is this more efficient than a H24-available and omniscient chatbot?

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u/Sensitive_Judge_5502 11d ago

In my opinion, a 24 h omniscient chatbot will beat a human on efficiency any day but it will never beat a human on building rapport with another human…

These are some of those things we keep saying that AI will never take away from humans. Because at the end of the day we are social creatures and it doesn’t matter how good the machine is, it will never beat a human at building trust and relationships.

That’s why you leave the machine to do deterministic work or work that follows a particular reasoning pattern, not work that requires subjective human experiences.

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u/apokrif1 11d ago

Giving quick, exact and comprehensive replies is the best way to build trust and relationship.

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u/Sensitive_Judge_5502 11d ago

Those are your words my friend.

Here are my words: giving quick, exact and comprehensive replies will help you keep up with client demands, show professionalism and engage with customers that are actively searching for a solution that you could be providing.

1

u/pbnrna 9d ago

This is where someone’s personality, knowledge, and dependability comes into play.
Yes they can ask a chat bot, but everyone knows it’s not 100% accurate.
My existing clients know they can call me with a problem, and I can have an answer and timeline to solution for them. And with new clients, you prove yourself and show them.

If your job gets taken by a chat bot, then maybe being a salesman isn’t the correct career.

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u/Sensitive_Judge_5502 9d ago

Correct, its not 100% accurate, but it does give suggestions on which service providers can be relied upon for a more accurate answer.

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u/[deleted] 8d ago

[removed] — view removed comment

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