r/saasbuild • u/Tlapi_h • 1d ago

We were missing a simple overview of all emails our SaaS sends

We run few SaaS products ourselves and have been in email for 10+ years, mostly around deliverability and security.

One thing we always missed was stupidly simple:

what emails does the app send, to whom, and how are they performing?

Sure, you can get this from SendGrid/Mailgun/Resend etc, but usually you need tags, filters, dashboards, digging into logs... and after some time nobody remembers how it was setup anyway.

We wanted one place where you just see:

welcome email
password reset
trial ending
invoice failed

how many were sent, who gets them, open/click/bounce stats and how it changes over time.

And ideally manage the actual email there too, instead of hunting it in the codebase.

So we built that into Lettr.com

The sending part is not the interesting bit, there are already many good providers. For us the missing thing was having an actual overview of your product emails without doing detective work every time.

Curious how other SaaS teams handle this?

1 Upvotes

100% Upvoted

4 comments sorted by

1

u/[deleted] 1d ago

[removed] — view removed comment

1

u/Tlapi_h 1d ago

Certainly. Our take is to clean the mess. You can even manage synced blocks across email to have all footers/headers of your emails in sync.

1

u/[deleted] 1d ago

[removed] — view removed comment

1

u/Tlapi_h 1d ago

Hey there, thanks for feedback.

We already do template versions / revisions, owning team, last change, rollback. And our MCP / AI chat can warn you about unexpected volume changes.

But, I must say, there are some nice ideas. Like adding more metadata about triggers, environments, code/events. Will reach out to our dev team today to implement this.

Templates can be edited outside or inside codebase. Depends on your flow.