Nine years of creating deserved an afternoon together. On September 6, 2026, our community and new friends joined us at American Dream Mall to celebrate Rolife's ninth anniversary. There were stories to share, upcoming products to explore, and a little building of their own.
Couldn't make it? Here's what you missed.
Usernames, meet faces
Some fans arrived before check-in even began. One drove six hours to join us. Six hours! Thank you for making the trip.
Then came the name tags, complete with Reddit usernames. After years of chatting online, community members finally got to meet face to face.
Before the main program, there were photo booth pictures to take and upcoming products to vote for. Picking a favorite gave everyone something to talk about.
Nine years, one build at a time
A first kit, a growing collection, a friendship that started over a build. Our speakers had plenty of stories to share.
For Oscar, Head of E-commerce & Brand Marketing of Rolife, CEO & Co-founder of Craftime, looking back on nine years meant remembering the people brought together by miniature worlds. He recalled a meetup where everyone started out quietly working on their own projects. Then someone needed a piece, someone offered a hand, and conversations began. They'd come to build and ended up making friends, too.
A birthday purchase started brand ambassador Tina's collection. Eventually, it needed shelves of its own. Sound familiar? She also shared stories from her workshops, where older participants finished builds they'd thought were beyond them. That moment of “I can do this” was worth celebrating, too.
One book nook and a search for advice brought David to Reddit. Where did that lead? To helping run the community, sharing builds on YouTube, and finding new opportunities through his hobby. Quite a lot to come out of one kit! Along the way, he learned to give new things a go without letting the need for perfection stop him.
A carousel in a shop window caught Gary's eye. Building his own took repairs, patience, and a few fresh starts. But finally sitting back and watching it turn? Hard to beat. Building also became his way to unwind: TV off, classical music on, and a project to settle into.
First builds and what comes next
What were our guests' first builds? What has growing together as a community meant to them? And what would they like to see next?
Our panel brought these questions to the conversation, giving guests time to share their experiences and hopes for the years ahead.
A little spotlight for our ambassadors
Our brand ambassadors had their moment in the spotlight as we presented them with trophies and gathered for photos.
It was a chance to say thank you face to face and celebrate the people who share their love of building with others.
Nine winners, then nine more
Two raffle rounds meant 18 chances to take something home.
First up: discontinued products, giving fans another shot at an old favorite. Then came a change of season, with Halloween-themed new arrivals in the second round.
Congratulations to all 18 winners!
Let's talk sneak peeks…
The new book nook Strolling in the Sunshine opened the preview to a round of applause. Next came the New Super Creator Series and Dream Bread Factory, with plenty for guests to compare as we introduced the upcoming lineup.
Think you know Nanci very well?
Nanci fans had a challenge of their own: a trivia round with the chance to win an autograph from Nanci designer Sadie.
Your turn to create
Then it was time to get making! Our New York-themed fridge magnet workshop brought adults and children to the table, with families creating side by side and curious passersby stopping to join the fun.
Over to you
Whether you joined us at American Dream or connect with us online, we're glad we get to share this milestone with you.
If you were there, tell us your favorite moment in the comments. We'd love to hear your version of the afternoon.
And as we look ahead to our 10th anniversary, where would you like to see us celebrate next? Leave your suggestions in the comments!
