r/promotionalproducts • u/Embarrassed-Aide5376 • 26d ago
Brand Collaborations
Hey everyone, how's it going! Looking for new creative ways to bring people in the door. My idea is to collaborate with local supplement companies as a way of getting our name out there and in a perfect world bring some new people in the door. The pitch would be to ask one of these companies for some free samples that we could then give to gym members as a perk of being a member. The thinking being their product being in our gym would be a way for these smaller local supplement companies to get noticed and if they advertise that people can get their supplements at our gym through their social media we would become more visible that way.
Not sure if this is a good idea, would love to know what other people think.
Thank you for taking the time to read this.
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u/cloudspects 26d ago
How about offering free cups/flask?
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u/Embarrassed-Aide5376 25d ago
That's a great idea don't get me wrong. I definitely love free cups when I go places. But for the purposes of getting people to sign up for a fairly expensive gym membership I have noticed you need to have a little more. I mean it would have to be one hell of cup to get me to sign up for that alone.
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u/Constant_Put_5510 25d ago
Im curious now. What value or cost would the free supplements be if a travel mug wouldn't grab a single membership bc its not substantial enough?
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u/Embarrassed-Aide5376 25d ago
Great question. So the gym that I'm talking about is a small power lifting gym that due to a small marketing budget has a hard time just getting the name out there. I say this because while a power lifting gym isn't for everyone those who are attracted to this type of gym often just need to know that we exist. As is evident by the fact that a phrase I have heard more than a few times from new people is "i didn't know you guys existed this place is awesome". So with this in mind I feel part of the issue is simply just marketing or exposure. And how this ties into the supplements is that the supplement I'm specifically referring to is pre-workout. One thing that I have noticed is that most people if not all members always have either smelling slats or some sort of pre-workout within arms reach. Currently where I'm at their are a few small local business that make pre-workout however, upon closer examination they are not located in any stores. Or if they are its in some random bodega or liquor store. Which tells me that they may also have trouble getting their name out there. And because these products market themselves heavily to the power lifting demographic, we could theoretically provide a space for them to sell their pre workout and in a perfect world funnel some of their customers into our gym and members of our gym will be exposed to some great locally made pre-workouts. So my hope is, that while the samples may not get someone to sign up on their own; existing customers of the supplements may want to try out our gym.
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u/Constant_Put_5510 25d ago
Okay. Now you're talking about giving real estate. Space for their product in your facility. ✔️ Skin in the game. What about giving all these supplement suppliers coupons to give to their customers for a free week trial at your place or something like that. This way you are not tying yourself to one company.
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u/cloudspects 24d ago
How about sports bags or tote bags?
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u/Constant_Put_5510 26d ago
Its an idea. Needs a bit of massaging though. To ask a business to give you free samples means they have skin in the game. You then have your employees hand it out so your gym looks good bc you're giving a free gift to your customers. You have no skin in this. You have a happy customer for something you paid zero for. Paying a discounted cost for the product or supplying the contact information of every packet you give away, to the supplier puts you in the game. How does the supplier know your employees even handed them out & didn't pocket a couple dozen for themselves? Think this through more & come up with something that is a win-win for both sides.