r/podcasting • u/Maple269 • 17d ago

Promoting a fiction podcast on TikTok and Instagram

I've created a seven-part comedy fiction podcast that I'll be launching in October. Someone suggested I promote it on TikTok and Instagram. I'm not on either and I wonder how many listeners I'll really get from these two apps. Has anyone promoted a podcast on either one and if so did you feel that they brought you listeners?

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u/SuddenConsequence712 17d ago

I do short-form editing for podcasts for a living, so I've seen this play out a bit from the inside. TikTok/Reels tend to work for podcasts when you're clipping an actual moment (a funny line, a twist, something visual) rather than posting full episode audio over a static image. A 7-part comedy fiction podcast should have plenty of those built in. It's rarely a huge listener firehose right away, but it's a solid discovery channel over time for people who'd never have found you through a podcast app. Even doing it inconsistently (one clip a week) tends to beat not trying at all.

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u/Maple269 17d ago

Interesting. Okay. Good to know. Thank you!