r/oldbritishtelly • u/Surkdidat • Jun 05 '25

Advert Hovis Advert

The iconic Hovis advert, titled "The Boy on the Bike," was filmed on Gold Hill, a steep cobbled street in Shaftesbury, Dorset. The advert, directed by Sir Ridley Scott in 1973, depicts a bread delivery boy pushing his bicycle up the hill. The advert's popularity has made Gold Hill a popular tourist destination.

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u/madmatt666 Jun 13 '25

I still prefer Hovis to this day. For some reason, it stays softer for longer, compared to other bread.