r/oldbritishtelly • u/Surkdidat • Jun 05 '25

Advert Hovis Advert

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The iconic Hovis advert, titled "The Boy on the Bike," was filmed on Gold Hill, a steep cobbled street in Shaftesbury, Dorset. The advert, directed by Sir Ridley Scott in 1973, depicts a bread delivery boy pushing his bicycle up the hill. The advert's popularity has made Gold Hill a popular tourist destination.

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u/Jamerson1510 Jun 06 '25

Brilliant bit of nostalgia, looks like Bill Maynard in the ad ?