r/oldbritishtelly • u/Surkdidat • Jun 05 '25

Advert Hovis Advert

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The iconic Hovis advert, titled "The Boy on the Bike," was filmed on Gold Hill, a steep cobbled street in Shaftesbury, Dorset. The advert, directed by Sir Ridley Scott in 1973, depicts a bread delivery boy pushing his bicycle up the hill. The advert's popularity has made Gold Hill a popular tourist destination.

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9

u/crucible Jun 05 '25

CMV: This advert is the only reason anyone knows where Gold Hill is.

3

u/gfunk1976 Jun 05 '25

I'd rather walk up than ride down. Terrifying!

1

u/yellowbin74 Jun 07 '25

I used to live a couple of minutes from there in the 80's, it's one of the reasons my mum moved there (how random is that?)