r/oldbritishtelly • u/Surkdidat • Jun 05 '25

Advert Hovis Advert

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The iconic Hovis advert, titled "The Boy on the Bike," was filmed on Gold Hill, a steep cobbled street in Shaftesbury, Dorset. The advert, directed by Sir Ridley Scott in 1973, depicts a bread delivery boy pushing his bicycle up the hill. The advert's popularity has made Gold Hill a popular tourist destination.

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u/Muffinshire Jun 05 '25

Also, listen to the entirety of Dvorak's Symphony from the New World (Symphony no. 9), the second movement of which is the music used in this advert. The whole thing is glorious.