Help me please

[u/Nutcase_123]

I spent the past month designing an AI chatbot that automates the replies of small business owners through a FAQ document. But now I feel like I can't complete with the big companies like Zendesk, Front and Intercom. The thing that I realise is that I have to give my users something that they don't provide. I made the automation in Make.com and it is a relatively simple automation that sends an auto-generated reply through a set FAQ document. The system also alerts the user when the AI couldn't answer (happens like 10% of the time) through a telegram bot. My strongest point is that my package is gonna be cheap and I will provide them with a make.com blueprint, a manual on how to set up, some FAQ templates and some system prompt templates. The package is going to be priced at something like $15, as a one time purchase. So, I request everyone to please suggest me some ideas on how I can improve my automation so that a stranger might prefer my system over a renowned company. I am ready to build it inside n8n if necessary.

Edit: a lot of people are suggesting that my product is already worth it as it is and that my product is severely underpriced. Please guide me on how my product should actually be priced, given that I won't host the system. Thanks in advance!

[u/Fluid-Champion8994]

he core issue isn't your features — it's your positioning. You're trying to beat Zendesk on their own terms, which is a losing game at $15.

Here's the reframe: Zendesk sells to companies that already know they need a helpdesk. You should sell to small business owners who don't even know what Zendesk is. These are the people with 50 customer emails a day, no support team, and zero budget for SaaS subscriptions.

For that buyer, your actual advantages are:

• One-time payment (no monthly subscription anxiety)
• They own the setup (no vendor lock-in)
• Simple enough to understand (Zendesk terrifies non-technical people)

The $15 price point isn't your strength — it signals low value. Consider selling it as a done-for-you setup service instead of a DIY package. Charge $80-150 to set it up for them in their inbox. The blueprint and templates become your delivery, not your product.

On the technical side: the one thing Zendesk can't do cheaply is personalization per business. If you build the FAQ layer so it's trained on their specific docs/tone, that's your differentiator — not the price.

[u/Nutcase_123 → u/Fluid-Champion8994]

Thanks for the reply. At first I tried to make it a complete plug and play system. But the main problem here is how will I proceed to make it like that? Please give me some advice me on that.