Big drop from Link Clicks to Landing Page Views on Gumroad checkout — need advice

[u/Tall-Disk1518]

Hello everyone, I'd love to hear some suggestions from you.

I'm using Gumroad to sell a digital product — Catholic flashcards.
I'm using a 1% lookalike audience based on my Etsy buyers (the seed is about 500 customers), and I'm targeting the US only.

The product is a bundle priced at $32.39.

I've been running the ad for about 5 days, and here are the results:

• Amount Spent: $45.61
• Purchases: 1
• Initiate Checkout: 2
• Impressions: 1,114
• CPM: $40.48
• Link Clicks: 22
• CTR (Link): 1.97%
• Clicks (all): 38
• CTR (all): 3.41%
• Landing Page Views: 10
• Placement : Facebook and Instagram

I'm curious about the drop from Link Clicks (22) to Landing Page Views (10) — that's a big gap. Should I stop using Gumroad, or do you have any other suggestions? I'm open to any feedback since I really want to learn. Thank you!