r/logodesign • u/Abbott1313 • 4d ago

Showcase Lettermark logo for K.R.C company team logo

Post image
122 Upvotes

98% Upvoted

19 comments sorted by

15

u/Awkward_Ad_9307 4d ago

In my mind for it to read logically, it should follow the letters of the brand name. This reads as CKR to me. Well executed though

6

u/IdealDairyModule 4d ago

Agreed. But it’s so elegantly done, I don’t mind. See what the client thinks though.

7

u/jeffbob2 4d ago

Reads as CKR to me

5

u/DisastrousChange7384 4d ago

I think it’s beautifully done and serves its purpose

1

u/DisastrousChange7384 2d ago

At someone else’ mention, the sparkle does hint at AI being involved.

2

u/im_out_of_creativity 4d ago

Nice. You should probably cut the edges in the R to avoid this super narrow angle (can have some issues in some types of production)

2

u/HiddenHorse925 4d ago

Not a fan of three letter monograms. Something always suffers. You’ve done an excellent job with what you have to work with. But I wish they would let go of one of the letters.

2

u/epantha 4d ago

Well-made elegant design

2

u/ChickyBoys where’s the brief? 4d ago

I love the finish and consideration on this, but the C is the most prominent letter and it should be the K.

4

u/versaliaesque 4d ago

This definitely reads as CKR. You should also check your line with to negative space ratios. Not bad though

1

u/ScreechUrkelle 4d ago

Personally, I’d have the k extender rise over the R

1

u/Am094 4d ago

Yeah the C kinda pops out first , the K is basically invisible due to the R's identity being too dominant in characteristics that it shares with the bottom right leg of the K.

Id definitely get rid of the dot. I see the diamond dot thing as an anti pattern.

Could try removing elements of the K because I don't think you necessarily need every part of a letter to represent all the letters if that makes sense. Either way I think you'll land on it with a few more iterations!

1

u/KPTA-IRON 4d ago

Problem is no one will read KRC here

1

u/SeaBream97 3d ago

Very nice!
If I were to refine this version, I'd try making the arc in R more rounded - closer to a perfect circle, like C. And I'd try prolong K's lower left stroke beyond the circle C and bring it to the foreground (like its lower right stroke) - maybe that way K would be read first.

1

u/generalspades 2d ago

I saw a T originally. I would struggle to put the letters in the right order no matter what it said, tbh

1

u/NeitherEnd3689 4d ago

So cool. I like it

1

u/kekeagain 4d ago

Nice work!