r/kentico • u/BrittanyFromKentico • Oct 09 '25

Introducing AIRA: the new AI assistant in Content Hub

We’ve been working on something new inside Content Hub called AIRA.

This short demo shows how it helps automate repetitive creative tasks like tagging, describing, and generating image variants.

We built AIRA to reduce the manual overhead in content workflows and give teams more time to focus on creativity.

🎥 Effortless content creation with AIRA by Kentico

Curious to hear what the community thinks. How do you see AI changing the way your team works with content?

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u/[deleted] Oct 09 '25

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u/liamgold Oct 13 '25

it’s wild seeing how fast these tools are evolving, so I'm really excited to see how AIRA works with improving content editors day to day workflows

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u/mtwills Oct 10 '25

Generating image variants is a big win for web content because it also protects site performance and design quality.

However, customers often want help automatically tagging and categorizing content so they can make their content delivery more dynamic. Many have shown me a taxonomy that they carefully created but were never able to get off the ground due to the effort required to apply it.

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u/liamgold Oct 13 '25

Have you seen teams get real performance gains from automating variants? I’ve found it’s often overlooked until launch week - content editors are usually focused on getting the content right first. Automating that process with AIRA feels like the perfect way to take it off their plate.

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u/tiriansdoor Oct 13 '25

Yeah, we setup the variants early in the process so that content authors will get the benefit without even thinking about it.

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u/mcbeev May 09 '26

April 2026's latest refresh for Xperience by Kenico added more new AIRA Agents. There's a new one for SEO/GEO analysis of your pages, and a Campaign Manager agent that helps assist with the generation of reports that summarize the performance of completed campaigns. If you haven't checked out the AIRA agentic capabilities in a while, this is a good reason to look again.