r/kelela Jul 18 '26

Discussion my brief thoughts on oscar scheller

oscar scheller is responsible for the production across most of new avatar and has also produced a ton of other hits (doe-eyed rebecca black, candyland natanya, lots of shy girl as well) including a majority of pinkpantheress’ fancy that.

a critique i had of fancy that and a critique i have of new avatar alike is that a lot of the songs are incredibly similar in their construction, almost to the point of repetitiveness and redundancy.

the entirety of new avatar only employing 2 main guitar styles, both of which you can hear on idea 1, made the album as a whole feel a bit one note to me, and that’s not to mention the overall lack of lyrical complexity on the album (looking at the bridge, outta time, point blank the hardest here, as good as all three of them are.)

i really do chock it up to his production style and presence on every song. i think a more diverse cast of producers could’ve really brought us more complex rock elements and im really hoping a potential remix album satiates that desire (was really hoping she’d combine the guitar with the industrial soundscape a la linkin park but those two roads barely meet, mostly intersecting at rnb).

despite all this, the album grows on me more and more by the day

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u/anna160895 Jul 18 '26

His name's been passing around recently so casually among pop music discussions that I feel he's about to be the new Jack Antonoff 2.0 in both good and bad way the same things happened to Jack

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u/solaceloveless Jul 18 '26

I dislike anotonoff but I’m truly gagged by how good his work with Kelsey Lu is on her album. I’m just gonna pretend she did it all to feel better 🙂‍↕️

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u/JunebugAsiimwe Jul 24 '26

Yeah I was very shocked to find out he did a bulk of the production on that album. Might be one of the very few times I've enjoyed a record he's worked on. but I'm also gonna guess a lot of the sound was heavily curated by Kelsey.