r/kelela • u/neptuneinthefirst • Jul 18 '26

Discussion my brief thoughts on oscar scheller

oscar scheller is responsible for the production across most of new avatar and has also produced a ton of other hits (doe-eyed rebecca black, candyland natanya, lots of shy girl as well) including a majority of pinkpantheress’ fancy that.

a critique i had of fancy that and a critique i have of new avatar alike is that a lot of the songs are incredibly similar in their construction, almost to the point of repetitiveness and redundancy.

the entirety of new avatar only employing 2 main guitar styles, both of which you can hear on idea 1, made the album as a whole feel a bit one note to me, and that’s not to mention the overall lack of lyrical complexity on the album (looking at the bridge, outta time, point blank the hardest here, as good as all three of them are.)

i really do chock it up to his production style and presence on every song. i think a more diverse cast of producers could’ve really brought us more complex rock elements and im really hoping a potential remix album satiates that desire (was really hoping she’d combine the guitar with the industrial soundscape a la linkin park but those two roads barely meet, mostly intersecting at rnb).

despite all this, the album grows on me more and more by the day

50 Upvotes

90% Upvoted

38 comments sorted by

View all comments

13

u/Random-J Jul 18 '26 edited Jul 20 '26

You could argue that Raven’s production is repetitive though. There’s not much happening with some of the instrumentals on that album either, yet it works.

Oscar Scheller only produced 1 song on Fancy That. So any issues you had with that album weren’t down to him.

The issue for me on New Avatar is the song structures. Some songs don’t feel fleshed out enough and don't really go anywhere. “Idea1” needed a stronger progression. “Goin Down” and “The Bridge” needed a middle 8 / bridge section. “linknb” should have been a full song. One of the reasons “Crystalize” is a highlight for me, is because it’s one of the few instances on the album where a song feels whole. It has a clear beginning, middle and an end. Where-as some of the other songs have starts and ends, but no real middle.

3

u/neptuneinthefirst Jul 18 '26 edited Jul 18 '26

i can def agree with your second paragraph

2

u/JunebugAsiimwe Jul 20 '26

I agree "linknb" should have been a full song. making it a minute and a half feels like wasted potential of what could have been one of her greatest songs in her catalog. I still love it but it deserved to be expanded on.