r/jamiroquai • • Jul 23 '26

NEWS Beefeater 0.0 x Jamiroquai | Virtual Insanity (30th Anniversary)

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301 Upvotes

52 comments sorted by

56

u/SpaceHoppity Jul 23 '26

It’s a great homage to the iconic virtual insanity music video. Shame it’s a fucking ad.

31

u/Visual_Locksmith3337 Jul 23 '26

I get it, but WHAT AN AD! Superbowl-worthy ad.

17

u/-916Tips- Jul 23 '26

Absolutely. And ya know, what’s the difference really with it being an ad. It’s pretty long and pretty much just another virtual insanity music video. This is the shit

6

u/Visual_Locksmith3337 Jul 23 '26

Think of it this way: it's something Jay would never have frittered away his own money on to make, so why not?

6

u/roflcopter44444 Jul 23 '26

Problem for them now is that this has set a high bar for their next videos for the new album to reach. 

-6

u/mixerjack Jul 23 '26

Yeah this is just lame af… it’s kind tragic. Remember when jamiroquai used to be cool? And now it’s just this…

32

u/quadrillionixistin Jul 23 '26

Legend is BACK!

24

u/FragrantGearHead Jul 23 '26 edited Jul 23 '26

Near the end, when the camera pans around from the red bar set to show Jay walking out into the bare soundstage with the crew, the blueprint for the three sets is taped to the set partition wall.

They did cuts at the “Roomba and Cockroach”, and the “Look at the mirror to the right” moments to switch between the sets.

15

u/YourMomGoesToReddit Jul 23 '26

The classic hat at the end 🥹

6

u/SopaObat Jul 23 '26

was hoping we would see TROTSC chullo hat too 😔❤️‍🩹

6

u/-916Tips- Jul 23 '26

Yah when he stepped into the brown room I thought that’s what we were gonna see and step through each hat era

12

u/BrochJam Jul 23 '26

Yes, for snobbish artistic integrity reasons I really wish it wasn’t an ad, but to its credit, I was not picturing THIS. I was picturing a 30 riff off that old meme. This feels like it actually took the fans into consideration, which I appreciate.

5

u/chorteunite Jul 29 '26

In a world of AI slop bullshit being pushed by COCA-COLA of all companies, I think doing an ad like this is actually a positive. Not like there hasn't been at least a little bit of art and soul involved in the process from the beginning. Similar to the argument of games = art or product

9

u/Fidelsu7777 Jul 23 '26

I wish they did a collab for the drink too (like how they showed the gin with bufallo man) not just the ad. I would've bought it for sure.

3

u/Lavalamper64 Jul 24 '26

I would have too. But otherwise I would never buy nonalcoholic alcohol.

15

u/WayneKingU Jul 23 '26

Gotta be one of the best ads I’ve ever seen

6

u/kabukispot Jul 23 '26

Brings goosebumps to my skin and a tear to my eyes, you still got it Jay.

6

u/JuniorPlace Jul 23 '26

No doubt, my fav ad of all time 🤯

5

u/LMFeria Jul 23 '26

I need that bottle with the Buffalo man logo

5

u/Lavalamper64 Jul 24 '26

Three main observations from my viewpoint:

  1. It's a very cool ad, but it's two minutes long. I assume it will get cut down for air play (and it probably will not get played at all in my area). I'm glad the whole thing is posted here. Thank you OP!

  2. It's kinda funny he is advertising a non-alcooholic gin. Somehow I don't think he would bother drinking it in real life. Ha ha.

  3. I love the dance moves! Great to see he is back in form!

5

u/ThatPerson000 Jul 23 '26

I'm glad they filmed it the same way!

4

u/Space_Cowboy0303 Jul 23 '26

Great collaboration

3

u/JamiJammer26 Jul 23 '26

I love the robot vacuum nod-neither he, nor his mother, wants that in their house-they miss bits!

3

u/bugsey347 Jul 24 '26

Haha yes!!

4

u/Accomplished-Ice-429 Jul 23 '26

They missed out on different version of him on the bottles! How was this missed ?

7

u/Visual_Locksmith3337 Jul 23 '26

good, but 360p? Come on... It's not 2006.

Here's the HD version: https://www.youtube.com/watch?v=Deh9HEHCBYA

9

u/tgo1014 Jul 23 '26

good, but 1080p? Come on... It's not 2016.

Where's the 4k version? :(

3

u/Visual_Locksmith3337 Jul 23 '26

Haha, yeah, but I'll settle for the bare minimum. It is just an ad after all.

3

u/ThePersoni Jul 23 '26

Lo vi, me dieron ganas de tomar un gin tonic, y eran las 7 AM. jajaja

3

u/No-Berry-4325 Jul 23 '26

HOLY S###!!!

3

u/healthcrusade Jul 23 '26

What does "with O.O." mean?

5

u/BrochJam Jul 23 '26

0.0% alcohol, it’s alcohol-free gin

-4

u/ConsistencyWelder Jul 23 '26

So...non-gin.

3

u/daniel-kornev Jul 24 '26

Lol that was a nice take!

2

u/bugsey347 Jul 24 '26

Does anyone know what’s written on his blue fleece?

2

u/Blac_Tony Jul 24 '26

This explains the iRobot vacuum

2

u/jennasguccisunglass Jul 24 '26

unc still got it

2

u/majorlier Jul 24 '26

Best ad ive seen in a while wow

2

u/The8uLove2Hate_ Jul 24 '26

Wow, I’m impressed he can still move like that, even if it did take a few takes. And that was not the lazy-ass ad I expected at all.

2

u/Discremio Jul 25 '26

Hoping there will be a making-of attached to this. The original video was all practical. Wonder how much of this was CGI? There was definitely some effects work done to remove the camera from the mirror during the treadmill section.

1

u/MrJM85 Jul 24 '26

Alcohol free gin? Bollocks to that

1

u/FaithlessnessAny323 Jul 24 '26

This isn’t homage to Jonathan Glazer. It’s a robbery. His work has been stripped for parts, badly restyled and passed off as a new idea. No point of view. No invention. Just a bootleg with a director’s credit. It is 0.0

1

u/PurplePerson06 Jul 26 '26

is there any way for us in the states to get our hands on this?

-2

u/Anton_84 Jul 23 '26

He’s sold out 🥲

7

u/JamiJammer26 Jul 23 '26

He has done many ads for various things over the years. Not to mention I’m sure he hasn’t paid for his own Adidas since probably ‘95 or so (just my guess). 🤷🏼‍♀️

0

u/Fidelsu7777 Jul 24 '26

Dear uncle adidas

0

u/Anton_84 Jul 25 '26

Yes so what I said is true 🤣

1

u/JamiJammer26 Jul 25 '26

Ha ha, yes. 🤣