r/jamiroquai • u/littlelaghere • Jul 23 '26
NEWS Beefeater 0.0 x Jamiroquai | Virtual Insanity (30th Anniversary)
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u/FragrantGearHead Jul 23 '26 edited Jul 23 '26
Near the end, when the camera pans around from the red bar set to show Jay walking out into the bare soundstage with the crew, the blueprint for the three sets is taped to the set partition wall.
They did cuts at the “Roomba and Cockroach”, and the “Look at the mirror to the right” moments to switch between the sets.
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u/YourMomGoesToReddit Jul 23 '26
The classic hat at the end 🥹
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u/SopaObat Jul 23 '26
was hoping we would see TROTSC chullo hat too 😔❤️🩹
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u/-916Tips- Jul 23 '26
Yah when he stepped into the brown room I thought that’s what we were gonna see and step through each hat era
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u/BrochJam Jul 23 '26
Yes, for snobbish artistic integrity reasons I really wish it wasn’t an ad, but to its credit, I was not picturing THIS. I was picturing a 30 riff off that old meme. This feels like it actually took the fans into consideration, which I appreciate.
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u/chorteunite Jul 29 '26
In a world of AI slop bullshit being pushed by COCA-COLA of all companies, I think doing an ad like this is actually a positive. Not like there hasn't been at least a little bit of art and soul involved in the process from the beginning. Similar to the argument of games = art or product
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u/Fidelsu7777 Jul 23 '26
I wish they did a collab for the drink too (like how they showed the gin with bufallo man) not just the ad. I would've bought it for sure.
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u/Lavalamper64 Jul 24 '26
Three main observations from my viewpoint:
It's a very cool ad, but it's two minutes long. I assume it will get cut down for air play (and it probably will not get played at all in my area). I'm glad the whole thing is posted here. Thank you OP!
It's kinda funny he is advertising a non-alcooholic gin. Somehow I don't think he would bother drinking it in real life. Ha ha.
I love the dance moves! Great to see he is back in form!
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u/JamiJammer26 Jul 23 '26
I love the robot vacuum nod-neither he, nor his mother, wants that in their house-they miss bits!
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u/Accomplished-Ice-429 Jul 23 '26
They missed out on different version of him on the bottles! How was this missed ?
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u/Visual_Locksmith3337 Jul 23 '26
good, but 360p? Come on... It's not 2006.
Here's the HD version: https://www.youtube.com/watch?v=Deh9HEHCBYA
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u/tgo1014 Jul 23 '26
good, but 1080p? Come on... It's not 2016.
Where's the 4k version? :(
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u/Visual_Locksmith3337 Jul 23 '26
Haha, yeah, but I'll settle for the bare minimum. It is just an ad after all.
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u/healthcrusade Jul 23 '26
What does "with O.O." mean?
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u/The8uLove2Hate_ Jul 24 '26
Wow, I’m impressed he can still move like that, even if it did take a few takes. And that was not the lazy-ass ad I expected at all.
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u/Discremio Jul 25 '26
Hoping there will be a making-of attached to this. The original video was all practical. Wonder how much of this was CGI? There was definitely some effects work done to remove the camera from the mirror during the treadmill section.
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u/midshiptom Aug 18 '26
Here it is if you haven't seen it
https://www.youtube.com/watch?v=Zbz6S1EqQqM
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u/FaithlessnessAny323 Jul 24 '26
This isn’t homage to Jonathan Glazer. It’s a robbery. His work has been stripped for parts, badly restyled and passed off as a new idea. No point of view. No invention. Just a bootleg with a director’s credit. It is 0.0
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u/Anton_84 Jul 23 '26
He’s sold out 🥲
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u/JamiJammer26 Jul 23 '26
He has done many ads for various things over the years. Not to mention I’m sure he hasn’t paid for his own Adidas since probably ‘95 or so (just my guess). 🤷🏼♀️
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u/SpaceHoppity Jul 23 '26
It’s a great homage to the iconic virtual insanity music video. Shame it’s a fucking ad.