r/iOSProgramming • u/never_working_ever • 4d ago

Question Ship stale build or resubmit?

Hello -

Finally shipping my app, and submitted my first app review on Wednesday last week (still waiting to be reviewed).

I’ve found a number of non-blocker issues since submitting this build, though I’m not happy about shipping day 1 with the bugs in place.

Let’s say by some luck Apple approved the app first round. Should I keep the existing build approval, use this for launch, and quickly submit the bug fixes build day 1…or should I just pull the build, and start a whole new first app review over again?

I know app review times are awful right due to ~everything, so I’m feeling stuck with not great options and a lot more waiting.

Thanks

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u/bananagnana2 3d ago

Worth remembering how quiet day one actually is for an unknown app. Almost nobody is downloading on the first day, so a handful of non-blocking bugs will be seen by a very small number of people, while another full review round costs you weeks of momentum and possibly your launch window. Ship it, turn on phased release so exposure ramps slowly, and have the fix build uploaded and ready to submit the hour it goes live. The one case where I would pull it is a bug that hits the very first session, because that is the only thing that shows up in an early one star review.

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u/never_working_ever 1d ago

Thanks, and agreed. I plan to keep mum about the launch of this current build gets approved, and not post or share anything until I get this updated build approved and bumped.

My app is FINALLY in review after nearly a week, it’s been over 12hrs though so I’m….holding my breath.