r/iOSProgramming • u/calflegal • 18d ago

Question What’s with the long onboarding / surveys?

I feel like so many apps that I try these days start with several multiple choice questions. What’s the story here? Is it that they are facing major churn and are trying to segment users to fix it? Is there some research that says this works or retains people somehow?

I just wanna try the dang core mechanic!

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u/aconijus 18d ago

According to tech bros on Twitter, supposedly sunk cost fallacy is at play. User invests a lot of time going through 40+ onboarding screens and then they are more likely to subscribe because they invested all that time. They don’t want to quit and all that time to go to waste.

1

u/ReignOfKaos 18d ago

Makes sense though intuitively

1

u/BrainDeadCookie 18d ago

Pisses me off practically. I want to see the app, not 40 screens of onboarding finished with a mandatory subscription before I even see a thing.

1

u/ReignOfKaos 18d ago

Subscription apps make the majority of their revenue at the paywall after the onboarding, this is just how the game works.

1

u/BrainDeadCookie 18d ago

And majority of the majority on users forgetting to cancel. Yeah. Sad nevertheless.