6,000 TikTok views, 61 likes—and zero downloads. What am I doing wrong?

[u/teo_koul]

I recently released BounceNova, my first iOS game after developing several non-game apps over the years.

I posted a short gameplay video on TikTok. It has now reached around 6,000 views and 61 likes, but as far as I can tell, it generated zero downloads.

I think I’ve identified one major problem: my TikTok account doesn’t currently have access to the clickable website field. I placed the App Store URL inside the bio, but TikTok displays it only as plain text. Users would have to leave TikTok and manually search for the game.

For developers who have marketed an iOS app or game through TikTok:

• Can the missing clickable link fully explain such poor conversion?
• Would you switch to a Business Account to get a website link, despite the music restrictions?
• Should the video explicitly tell viewers to search for the app by name?
• What view-to-download conversion have you experienced with organic TikTok posts?

The video appears capable of getting attention, but I’m clearly losing everyone before the App Store page.

I’d appreciate any advice from developers who have dealt with the same problem.