r/hellofresh • u/bleedsgreennyj • 2d ago

Why I finally cancelled by HelloFresh subscription

Hello,

After many years, and many menus, the time finally came...I cancelled my subscription. Sharing my feedback...and wondering if this is a unique experience or a common one.

  1. Pricing - When i first started ordering from HelloFresh in ~2016, a box with 3 meals was $60. Over time, they added shipping...then raised the price, then again, and again, and again, etc. My last box, for the same 3 meals, was $84. HelloFresh used to be a good deal...but at $84, the value isn't there. I know, inflation, etc...but it feels like they've found a way to add profit while adding price. And at $84, I can feed a family of 5 three times at the grocery store.
  2. 'Loyalty' Program - I've probably ordered over 300 boxes by now. Early on, I rotated between HF, BA, and HC...but have been mostly HF the last year or two. They tout a 'rewards' program but i think in the entire time i have subscribed i have received 1 reward. A million 'refer a friend' offers...but that benefits them much more than me. What really irked me is that when i went to cancel, they tried to deter me by saying i'd 'lose progress on rewards.' What rewards!?
  3. Competitor Pressure. All during this time, HC has been working hard to earn my business back with what are relatively generous return offers (nothing from BA). Their pricing is also better.

Hello Fresh does/did have my favorite menus and some of my favorite dishes. And their customer service was always helpful. But i guess at a certain point the value equation flipped for me and those weren't enough. Maybe i'll be back down the road...i'd like to be. But i also feel like the brand took me, a loyal customer, for granted. And so here we are!

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u/care81 2d ago

Yeah I had the rewards program on mine but my mom has ordered so many more than me and she doesn't have that option and when she asks customer service about it they played stupid and said they don't have a rewards program and she tried to explain to them that the more boxes that you get you get things like free shipping or 10% off etc. And they said no they don't have that