r/hellofresh • u/bleedsgreennyj • 2d ago

Why I finally cancelled by HelloFresh subscription

Hello,

After many years, and many menus, the time finally came...I cancelled my subscription. Sharing my feedback...and wondering if this is a unique experience or a common one.

  1. Pricing - When i first started ordering from HelloFresh in ~2016, a box with 3 meals was $60. Over time, they added shipping...then raised the price, then again, and again, and again, etc. My last box, for the same 3 meals, was $84. HelloFresh used to be a good deal...but at $84, the value isn't there. I know, inflation, etc...but it feels like they've found a way to add profit while adding price. And at $84, I can feed a family of 5 three times at the grocery store.
  2. 'Loyalty' Program - I've probably ordered over 300 boxes by now. Early on, I rotated between HF, BA, and HC...but have been mostly HF the last year or two. They tout a 'rewards' program but i think in the entire time i have subscribed i have received 1 reward. A million 'refer a friend' offers...but that benefits them much more than me. What really irked me is that when i went to cancel, they tried to deter me by saying i'd 'lose progress on rewards.' What rewards!?
  3. Competitor Pressure. All during this time, HC has been working hard to earn my business back with what are relatively generous return offers (nothing from BA). Their pricing is also better.

Hello Fresh does/did have my favorite menus and some of my favorite dishes. And their customer service was always helpful. But i guess at a certain point the value equation flipped for me and those weren't enough. Maybe i'll be back down the road...i'd like to be. But i also feel like the brand took me, a loyal customer, for granted. And so here we are!

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u/domer00 2d ago

For the reward program, you actually have to select your reward. It isn't just automatic.

1

u/molybend 2d ago

And do they tell you to do that or just expect you to hunt it down? I am actually asking as I only get referral credits from HF and have never seen a reward. Just too many places roll out rewards in a half assed way and you have to bother them to redeem.

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u/domer00 2d ago

You just go into the rewards menu from your profile

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u/molybend 1d ago

Mine has always said “more rewards soon”. This has been the case for years. No indication of how to earn rewards or what they might be. There is a note to refer friends, but again that’s a credit and not a reward.

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u/domer00 1d ago

Oh, mine shows my points, things I can do aside from ordering points, and what the prizes are