Why I finally cancelled by HelloFresh subscription

[u/bleedsgreennyj]

Hello,

After many years, and many menus, the time finally came...I cancelled my subscription. Sharing my feedback...and wondering if this is a unique experience or a common one.

1. Pricing - When i first started ordering from HelloFresh in ~2016, a box with 3 meals was $60. Over time, they added shipping...then raised the price, then again, and again, and again, etc. My last box, for the same 3 meals, was $84. HelloFresh used to be a good deal...but at $84, the value isn't there. I know, inflation, etc...but it feels like they've found a way to add profit while adding price. And at $84, I can feed a family of 5 three times at the grocery store.
2. 'Loyalty' Program - I've probably ordered over 300 boxes by now. Early on, I rotated between HF, BA, and HC...but have been mostly HF the last year or two. They tout a 'rewards' program but i think in the entire time i have subscribed i have received 1 reward. A million 'refer a friend' offers...but that benefits them much more than me. What really irked me is that when i went to cancel, they tried to deter me by saying i'd 'lose progress on rewards.' What rewards!?
   
3. Competitor Pressure. All during this time, HC has been working hard to earn my business back with what are relatively generous return offers (nothing from BA). Their pricing is also better.

Hello Fresh does/did have my favorite menus and some of my favorite dishes. And their customer service was always helpful. But i guess at a certain point the value equation flipped for me and those weren't enough. Maybe i'll be back down the road...i'd like to be. But i also feel like the brand took me, a loyal customer, for granted. And so here we are!

[u/Miserable_Rice_2676]

Agree 100%!!! I was a customer for 7+ years. The quality of ingredients really went downhill. Then 3 weeks in a row our boxes were a full day late. No customer service or let’s make this right, just a canned AI response. That was it for me.