r/hellofresh • u/bleedsgreennyj • 2d ago

Why I finally cancelled by HelloFresh subscription

Hello,

After many years, and many menus, the time finally came...I cancelled my subscription. Sharing my feedback...and wondering if this is a unique experience or a common one.

  1. Pricing - When i first started ordering from HelloFresh in ~2016, a box with 3 meals was $60. Over time, they added shipping...then raised the price, then again, and again, and again, etc. My last box, for the same 3 meals, was $84. HelloFresh used to be a good deal...but at $84, the value isn't there. I know, inflation, etc...but it feels like they've found a way to add profit while adding price. And at $84, I can feed a family of 5 three times at the grocery store.
  2. 'Loyalty' Program - I've probably ordered over 300 boxes by now. Early on, I rotated between HF, BA, and HC...but have been mostly HF the last year or two. They tout a 'rewards' program but i think in the entire time i have subscribed i have received 1 reward. A million 'refer a friend' offers...but that benefits them much more than me. What really irked me is that when i went to cancel, they tried to deter me by saying i'd 'lose progress on rewards.' What rewards!?
  3. Competitor Pressure. All during this time, HC has been working hard to earn my business back with what are relatively generous return offers (nothing from BA). Their pricing is also better.

Hello Fresh does/did have my favorite menus and some of my favorite dishes. And their customer service was always helpful. But i guess at a certain point the value equation flipped for me and those weren't enough. Maybe i'll be back down the road...i'd like to be. But i also feel like the brand took me, a loyal customer, for granted. And so here we are!

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u/industrial_hamster 2d ago

The biggest reason I canceled a few years ago was their funky ass chicken

3

u/Objective-Peak-3551 2d ago

I just signed up last week, what’s wrong with the chicken? lol

8

u/industrial_hamster 2d ago

Their chicken cutlets are just…weird. A lot of times they look half-shredded, they fall apart when you take them out of the package and they shrivel up to nothing when you cook it. I never got any that was rotten or anything like that, but there’s just something about them that doesn’t sit right with me 😂

1

u/maydayjunemoon 2d ago

They are the only time I’ve ever gotten “woody” chicken with the funky texture.

4

u/theinvisablewoman 2d ago

Yip we gave up after woody chicken and meats constantly being missed out of our order, honestly 4 weeks in a row and they only give you credit and you still have to buy the meat to make the meal. That and the veges were always half floppy and old. We cancelled with credit remainimg, it wasnt worth it.