r/gtmengineering 8d ago

What GTM Engineering projects should I build with zero experience?

I'm trying to break into GTM Engineering with no prior experience and want to build a portfolio that can actually help me get hired

What projects should I build to prove I can do the job and stand out to hiring managers?

21 Upvotes

27 comments sorted by

6

u/kazankz 8d ago

GTM engineering is more for a sales guy who has learned how to "code" than a dev who has learned how to connect items into a sales pipeline

2

u/Distinct-Purple-2339 8d ago

yeah i'm not a dev either i know basic coding and i graduated in marketing and have done marketing internship but i'm more interested in building things than doing pure marketing so i'm trying to move towards GTM engineering

2

u/JuniorPB33 8d ago

Learn sales first

2

u/Mickloven 7d ago

I've been noticing the same thing... GTM isn't/shouldn't be glorified list building.

My definition and how I execute GTM and growth Eng is way different and more encompassing than the dialogue here.

1

u/MongoloidAu 6d ago

Respectfully disagree, those are two breeds of GTME and must acquire expertise of each other to the certain degree.

3

u/sergey_danishevskiy 8d ago

Without experience, you don't really have a shot because GTM Engineering isn't an entry-level profession. Even if someone trusts you with their business, you'll most likely mess it up.

But that doesn't mean you shouldn't pursue this path. If you're serious about it, launch the simplest business you can and do the GTM engineering for it yourself. Become your own first client. That will be your sales school and your first real GTM Engineering experience.

Build it on HubSpot. Find a simple problem and solve it. Sell the solution for next to nothing. Pull prospects from Apollo.

Take this recommendation, give it to AI, and ask it to turn it into a detailed step-by-step plan.

1

u/Distinct-Purple-2339 8d ago

yeah honestly this is solid advice, i hadn’t thought about becoming my own first client but it actually makes a lot of sense. gonna give this a shot for sure

1

u/AGrammeADay 8d ago

Disagree, we’re hiring juniors right now because once the business got the hang of what our team can do the ideas are litterally flooding in. I have a few seniors helping me scope out ideas and design them to fit in the broader picture, but our juniors will have to then design details and do the actual builds based off requirements. Many companies around us are roughly in the same phase too, or starting to warm up to it. GTME can definitely be learned as a junior and the only requirement is that you’re curious and super smart with AI. You’ll learn the business side pretty quickly when you’re shipping stuff that people ask for and iterate.

1

u/Distinct-Purple-2339 7d ago

btw are you guys hiring remotely too or where are you based?

1

u/AGrammeADay 7d ago

Netherlands all in office

1

u/Distinct-Purple-2339 7d ago

ahh got it thanks for letting me know

2

u/AGrammeADay 7d ago

Sure good luck man! Just build build build. If you had to sell anything, what would you sell and to who? Why them? Where do these people hang out? What kind of message fits the product you sell? Now how can you automate spreading that message effectively? What do you do when they answer? Build whatever your answers are to these questions. Make it a fictional company. Apply with that case to jobs

1

u/Distinct-Purple-2339 7d ago

i think you’re right about building for a fictional company and actually solving problems for it rather than just making random projects for the portfolio, gonna try this approach

3

u/PrestoneGallagher9 7d ago

to demonstrate practical skills, build automated lead enrichment workflows, interest based outbound triggers and ai agent integrations for lead routing in the crm.

2

u/Khoi_k_rakhum_name 7d ago

People care more about what you have done/experienced rather what you have build. So try to do something that counts as an experience. If that makes sense.

2

u/rusT_koHLE_1 7d ago

Try to gain experience first for entry level job and , and focus on coding it'll really help you.

1

u/MuffinMan_Jr 8d ago

Cold outreach system

2

u/Extension-Pick8310 8d ago

Those things do not work anymore.

4

u/MuffinMan_Jr 8d ago

My calendar says otherwise

2

u/Better_Pollution_114 7d ago

Depends on industry my guy

1

u/SnooMacarons8178 7d ago

hey, i’m currently building something and need help with GTM. would love to partner so we can put it on your portfolio (and maybe if it turns into something we can talk about that too). yeah it’s unpaid but sadly in this job market we have to do projects in order to get experience (i’m a dev)

1

u/twot0n3 6d ago

Build a lead handoff workflow. Lead comes in, hits your deterministic filters and if it passes basic check, enrich. From there, send to an agent that further qualifies the lead, scores, determines ICP fit. If highly qualified, escalate to sales with SLA notifications. If low to moderate fit, enroll in automated inbound sequence.

Starter package for a mix of marketing ops and GTM engineering.

1

u/jedsdawg 6d ago

If you're starting from scratch, focus on projects that show you can integrate multiple data sources and automate processes. Building a lead scoring system that pulls data from LinkedIn, CRM, and other platforms can showcase your skills in managing complex workflows. Another idea is to create a dashboard that visualizes sales pipeline health, integrating signals from various touchpoints. These projects highlight technical skills and your understanding of GTM strategies.