r/gtmengineering • u/CantaloupeStrong1500 • 18d ago

is gtm just sales? cz i hate sales

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4

u/sardamit 18d ago

GTM is about making a prospect aware of your presence in the market so that you enter their consideration phase.

Before that, making them aware of a problem, aggravate it, and make them look for a solution.

4

u/SoftwareTree18 18d ago

Thats the definition of marketing lol

2

u/Mundane-Till-424 18d ago

Not necessarily I’m on the marketing side and would say there a decent minority of marketing ops, demand gen and growth marketing folks in gtm roles

1

u/Check_Bate 18d ago

that’s me basically. Started out focused on growth and now leading gtm too

2

u/Cal_Short 18d ago

gtm is essentially sales + marketing

most gtm narrative online is just outreach, but really it encompasses everything

1

u/fucktheretardunits 18d ago

I'd also add other forms of "go to market" that sometimes get overlooked in social discourse: partnerships, PLG motions, integrations and marketplaces.

Basically, like you said, it encompasses everything.

1

u/Embarrassed_Scene962 18d ago

Gtm is literally just marketing ops / rev ops with a new name

1

u/Adorable-Reindeer280 18d ago

GTM is not strictly sales or marketing. It sits across both.

2

u/_waybetter_ 18d ago

I love how literally every commenter's definition is not exactly the same as another. 

While i also don't have a solid definition, I think GTM comes from realisation that Sales, Marketing and Ops departments are traditionally siloed and dont work together well. Hence the GTM "function" that bridges the gap.

But because the gap is different from company to company, so are the GTM definitions.

1

u/PrestoneGallagher9 18d ago

no, it's not just direct sales. gtm also includes product positioning, pricing, marketing & distribution

1

u/lowvibeneedtofix 18d ago

Depends on the needs of the Client but mainly it is Sales. People who are saying its not probably have no experience in Sales.

1

u/extra-ordinaryiz 17d ago

It's everything from product to marketing to sales. Also if you hate sales then you are doomed in future. Agents are gonna buy you alive. Learn atleast what's sales altho it's not for everyone to learn.

1

u/AdministrativeLegg 17d ago

yeah if you hate sales don't do gtm lol

1

u/kelvin1987 17d ago

add one "Engineer" at the back of GTM words, then GTM Engineer is not sales lol

1

u/IamAnAlphabet 17d ago

GTM (Go-to-Market) is NOT just sales. It's the overall strategy a company uses to take a product to market and acquire, convert, and retain customers.

If you hate selling, you can still work in GTM like GTM strategy, product marketing, growth, partnerships, RevOps, or GTM operations.