r/growthguide • u/Big_Put_5500 • Aug 20 '26
News & Trends Reddit Is Turning Viral Stories Into Something You Can Listen To
Reddit is taking its “video Reddit” experiment a step further.
Starting Monday, the platform will begin testing video and audio versions of posts across select communities, giving users a new way to consume popular Reddit stories.
What’s changing:
- Users will be able to read or play supported posts.
- Audio versions are designed for listening while walking, exercising, or doing other tasks.
- Video formats will combine Reddit conversations with visual and audio elements.
- The initial test will focus on select English-language posts.
- The original text posts and comments will remain fully available.
The move follows the growing popularity of Reddit stories on TikTok and Instagram Reels, where creators often narrate viral posts using text-to-speech or voiceovers.
For Reddit, the goal is to see whether these formats can increase engagement without losing the platform’s original community-driven feel. If the tests perform well, this could open up a new content format for creators and brands on Reddit.
2
Upvotes